{"title":"The Root Project","description":"\u003cp\u003eThe Root Project is a New York-based modern haircare brand founded by beauty industry veterans Lucrecia Jovel and Patrick Harriman, whose combined experience spans more than three decades across beauty, luxury product innovation, brand development and global advertising. Built on the philosophy “Better Staples. Better Hair.,” The Root Project reimagines everyday haircare with clean, effective and indulgent formulas designed to care for the complete hair ecosystem—from scalp and roots to strands. At the heart of the brand is a simple belief: Rootcare is Haircare. By giving the scalp and roots the same thoughtful attention we give our skin, The Root Project creates purposeful essentials that leave hair feeling stronger, softer, smoother and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eEvery formula begins with nutrient-rich aloe leaf juice in place of water, creating a functional base that helps soothe and balance the scalp while hydrating and softening the hair. Founder-formulated with intention, each product pairs high-performing, thoughtfully selected ingredients with a rich, sensorial experience that makes caring for your hair feel as good as the results. The same consideration extends beyond the formulas: The Root Project partners with #tide to create bottles and jars from upcycled ocean-bound plastic and supports One Tree Planted, reflecting a more considered approach to haircare from formula to packaging and beyond.\u003c\/p\u003e","products":[{"product_id":"the-root-project-clean-canvas-daily-shampoo","title":"Clean Canvas Daily Shampoo","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThe Root Project Clean Canvas Detoxifying Hair Cleanser is a clarifying shampoo designed to cleanse away buildup and leave the scalp and hair feeling fresh and refreshed. The lightweight formula creates a crisp, invigorating wash that leaves roots feeling clean without a heavy or stripped sensation. Hair is left light, soft, and manageable, making it an easy addition to a regular haircare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRoot Complex Technology combines polypeptides, ceramide-rich lipids, structural amino acids, and botanical antioxidants with an aloe leaf juice base. Triple-distilled Japanese peppermint provides the formula’s signature cooling sensation and a fresh aromatic note. Each lather feels refreshing and invigorating, while the lightweight cleansing experience leaves hair feeling clean, soft, and ready for styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE IT\u003c\/h3\u003e\n\u003cp\u003eMassage into the wet scalp and hair, focusing on the roots. Leave on for 1–3 minutes, then rinse thoroughly. Allow the lather to cleanse the lengths as it rinses through without scrubbing the strands. Repeat if several days have passed between washes or after using heavier styling products.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eINGREDIENTS\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSuperpower Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAloe Vera, Cysteine HCl, Glutathione, Hydrolyzed Cicer Seed Extract, Japanese Peppermint, Rosemary, Sunflower Seed Oil, Yuzu\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAloe Barbadensis (Aloe Vera) Leaf Juice, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Laurylglucosides Hydroxypropylsulfonate, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Starch Acetate\/Adipate, Cocamide DIPA, Leuconostoc\/Radish Root Ferment Filtrate, Glycerin, Panthenol, Mentha Arvensis (Japanese Peppermint) Oil, Glycol Stearate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Citrus Junos (Yuzu) Fruit Extract, Glutathione, Mangifera Indica (Mango) Seed Butter, Hydrolyzed Cicer Seed Extract, Lens Esculenta (Lentil) Extract, Chenopodium Quinoa Extract, Citric Acid, Helianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Cysteine HCl\u003c\/p\u003e\n\u003ch3\u003eABOUT THIS BRAND\u003c\/h3\u003e\n\u003cp\u003eThe Root Project is a New York-based modern haircare brand founded by beauty industry veterans Lucrecia Jovel and Patrick Harriman, whose combined experience spans more than three decades across beauty, luxury product innovation, brand development and global advertising. Built on the philosophy “Better Staples. Better Hair.,” The Root Project reimagines everyday haircare with clean, effective and indulgent formulas designed to care for the complete hair ecosystem—from scalp and roots to strands. At the heart of the brand is a simple belief: Rootcare is Haircare. By giving the scalp and roots the same thoughtful attention we give our skin, The Root Project creates purposeful essentials that leave hair feeling stronger, softer, smoother and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eEvery formula begins with nutrient-rich aloe leaf juice in place of water, creating a functional base that helps soothe and balance the scalp while hydrating and softening the hair. Founder-formulated with intention, each product pairs high-performing, thoughtfully selected ingredients with a rich, sensorial experience that makes caring for your hair feel as good as the results. The same consideration extends beyond the formulas: The Root Project partners with #tide to create bottles and jars from upcycled ocean-bound plastic and supports One Tree Planted, reflecting a more considered approach to haircare from formula to packaging and beyond.\u003c\/p\u003e","brand":"The Root Project","offers":[{"title":"250 ml | 8.5 oz","offer_id":44304729145431,"sku":"TRP100","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/9021\/2659\/files\/The_Root_Project_Clean_Canvas_Detoxifying_Hair_Cleanser_Product_Image.jpg?v=1790163994"},{"product_id":"the-root-project-instant-pleasure-daily-conditioner","title":"Instant Pleasure Daily Conditioner","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThe Root Project Instant Pleasure Silky Hair Moisturizer is a lightweight daily conditioner designed to deliver softness, slip, and shine with every wash. Its creamy texture conditions without the weight of a traditional mask, leaving hair feeling smooth, silky, and easy to detangle and style. The lightweight finish keeps strands feeling soft and polished without feeling weighed down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRoot Complex Technology combines polypeptides, ceramide-rich lipids, structural amino acids, and botanical antioxidants in an aloe leaf juice base. Calabrian bergamot oil adds a fresh botanical note to the formula, while the creamy texture distributes easily through the lengths. Hair is left feeling soft, conditioned, and manageable with a smooth, glossy-looking finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE IT\u003c\/h3\u003e\n\u003cp\u003eAfter cleansing, gently squeeze excess water from the hair, then apply and finger-comb through until the strands are evenly saturated. For a dry scalp, distribute from roots to ends; for an oilier scalp, focus on the lengths and ends. Leave on for 2–3 minutes, then rinse thoroughly. Gently blot with a microfiber towel to minimize friction.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eINGREDIENTS\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSuperpower Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAloe Vera, Calabrian Bergamot, Cysteine HCl, Glutathione, Mango, Rice, Rosemary, Sunflower\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Behentrimonium Chloride, Ricinus Communis (Castor) Seed Oil, Caprylic\/Capric Triglyceride, Leuconostoc\/Radish Root Ferment Filtrate, Citrus Aurantium Bergamia (Calabrian Bergamot) Peel Oil, Citrus Limon (Sicilian Lemon) Peel Oil, Panthenol, Mangifera Indica (Mango) Seed Butter, Rosmarinus Officinalis (Rosemary) Leaf Extract, Lens Esculenta (Lentil) Extract, Helianthus Annuus (Sunflower) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Persea Gratissima (Avocado) Oil, Cysteine HCl, Hydrolyzed Cicer Seed Extract, Glutathione, Oryza Sativa (Rice) Protein, Citrus Junos (Yuzu) Fruit Extract, Chenopodium Quinoa Extract\u003c\/p\u003e\n\u003ch3\u003eABOUT THIS BRAND\u003c\/h3\u003e\n\u003cp\u003eThe Root Project is a New York-based modern haircare brand founded by beauty industry veterans Lucrecia Jovel and Patrick Harriman, whose combined experience spans more than three decades across beauty, luxury product innovation, brand development and global advertising. Built on the philosophy “Better Staples. Better Hair.,” The Root Project reimagines everyday haircare with clean, effective and indulgent formulas designed to care for the complete hair ecosystem—from scalp and roots to strands. At the heart of the brand is a simple belief: Rootcare is Haircare. By giving the scalp and roots the same thoughtful attention we give our skin, The Root Project creates purposeful essentials that leave hair feeling stronger, softer, smoother and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eEvery formula begins with nutrient-rich aloe leaf juice in place of water, creating a functional base that helps soothe and balance the scalp while hydrating and softening the hair. Founder-formulated with intention, each product pairs high-performing, thoughtfully selected ingredients with a rich, sensorial experience that makes caring for your hair feel as good as the results. The same consideration extends beyond the formulas: The Root Project partners with #tide to create bottles and jars from upcycled ocean-bound plastic and supports One Tree Planted, reflecting a more considered approach to haircare from formula to packaging and beyond.\u003c\/p\u003e","brand":"The Root Project","offers":[{"title":"250 ml | 8.5 oz","offer_id":44306821808215,"sku":"TRP101","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/9021\/2659\/files\/The_Root_Project_Instant_Pleasure_Silky_Hair_Moisturizer_Product_Image.jpg?v=1790165211"},{"product_id":"the-root-project-power-smooth-weekly-strengthening-mask","title":"Power Smooth Weekly Strengthening Mask","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThe Root Project Power Smooth Extreme Softening Hair Mask is a rich conditioning treatment designed for dry, coarse, or overworked-feeling hair. Its creamy texture spreads easily through the lengths, providing a luxurious conditioning experience while helping hair feel easier to detangle, smooth, and manage. The plush formula leaves strands feeling soft, supple, and polished without a heavy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRoot Complex Technology and an aloe leaf juice base bring the brand’s signature root-focused approach to this intensive treatment. Sicilian-pressed lemon adds a fresh citrus note to the sensorial experience, while the rich texture provides concentrated conditioning for the lengths. After rinsing, hair feels soft, flexible, smooth, and beautifully conditioned, with a natural-looking shine and polished finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE IT\u003c\/h3\u003e\n\u003cp\u003eOnce a week after cleansing, apply generously from roots to ends, fully saturating the hair. Finger-comb or use a wide-tooth comb to distribute evenly, concentrating extra product on dry or stressed ends. Leave on for 3 minutes, but no longer than 5 minutes. Rinse thoroughly.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eINGREDIENTS\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSuperpower Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAloe Vera, Cysteine HCl, Glutathione, Mango, Rice, Rosemary, Sicilian Lemon, Sunflower, Yuzu\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAloe Barbadensis (Aloe Vera) Leaf Juice, Mangifera Indica (Mango) Seed Butter, Behentrimonium Chloride, Mango Butter Esters\/Dimer Dilinoleyl\/Dimer Dilinoleate Copolymer, Leuconostoc\/Radish Root Ferment Filtrate, Cetearyl Alcohol, Glycerin, Citrus Limon (Sicilian Lemon) Peel Oil, Helianthus Annuus (Sunflower) Seed Oil, Xanthan Gum, Glycol Stearate, Tocopherol (Vitamin E), Panthenol, Citrus Junos (Yuzu) Fruit Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Caprylate, Argania Spinosa (Argan) Kernel Oil, Glutathione, Persea Gratissima (Avocado) Oil, Salix Alba (White Willow) Bark Extract, Azadirachta Indica (Neem) Extract, Oryza Sativa (Rice) Protein, Cysteine HCl\u003c\/p\u003e\n\u003ch3\u003eABOUT THIS BRAND\u003c\/h3\u003e\n\u003cp\u003eThe Root Project is a New York-based modern haircare brand founded by beauty industry veterans Lucrecia Jovel and Patrick Harriman, whose combined experience spans more than three decades across beauty, luxury product innovation, brand development and global advertising. Built on the philosophy “Better Staples. Better Hair.,” The Root Project reimagines everyday haircare with clean, effective and indulgent formulas designed to care for the complete hair ecosystem—from scalp and roots to strands. At the heart of the brand is a simple belief: Rootcare is Haircare. By giving the scalp and roots the same thoughtful attention we give our skin, The Root Project creates purposeful essentials that leave hair feeling stronger, softer, smoother and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eEvery formula begins with nutrient-rich aloe leaf juice in place of water, creating a functional base that helps soothe and balance the scalp while hydrating and softening the hair. Founder-formulated with intention, each product pairs high-performing, thoughtfully selected ingredients with a rich, sensorial experience that makes caring for your hair feel as good as the results. The same consideration extends beyond the formulas: The Root Project partners with #tide to create bottles and jars from upcycled ocean-bound plastic and supports One Tree Planted, reflecting a more considered approach to haircare from formula to packaging and beyond.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The Root Project","offers":[{"title":"200 ml | 6.8 oz","offer_id":44306833342551,"sku":"TRP102","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/9021\/2659\/files\/The_Root_Project_Power_Smooth_Extreme_Softening_Hair_Mask_Product_Image.jpg?v=1790166182"},{"product_id":"the-root-project-the-to-go-set","title":"The To-Go Set","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThe Root Project The To-Go Set pairs travel-ready sizes of Clean Canvas Shampoo and Instant Pleasure Conditioner for cleansing and conditioning on the go. Ideal for packing light, gym bags, weekend trips, or discovering the brand for the first time, this compact duo brings two everyday haircare essentials wherever they’re needed. Together, the formulas leave hair feeling fresh, soft, smooth, and easy to manage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRoot Complex Technology brings the brand’s root-focused approach to both formulas, each featuring nourishing aloe leaf juice in place of a traditional water base. Triple-distilled Japanese peppermint adds a crisp, cooling sensation to the shampoo, while the conditioner provides a silky, lightweight conditioning experience with slip and shine. Hair is left feeling clean, soft, and polished from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1x - \u003ca href=\"https:\/\/shop.beauty-heroes.com%20%E2%80%BA%20products%20%E2%80%BA%20the-root-project-clean-canvas-detoxifying-hair-cleanser\" target=\"_blank\"\u003eClean Canvas Detoxifying Hair Cleanser\u003c\/a\u003e \u003c\/strong\u003e(60ml) - \u003cspan\u003eProvides a thorough cleanse for buildup and excess oil while caring for the scalp. Its refreshing wash leaves roots feeling reset without stripping.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1x - \u003ca href=\"https:\/\/shop.beauty-heroes.com%20%E2%80%BA%20products%20%E2%80%BA%20the-root-project-instant-pleasure-silky-hair-moisturizer\" target=\"_blank\"\u003eInstant Pleasure Conditioner\u003c\/a\u003e\u003c\/strong\u003e (60ml) - Combines lightweight daily conditioning with treatment-level slip, hydration, and shine. The formula smooths through the lengths, leaving hair easier to detangle, style, and manage.\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE IT\u003c\/h3\u003e\n\u003cp\u003eBegin with Clean Canvas, massaging it into the wet scalp and hair. Leave on for 1–3 minutes, then rinse thoroughly. Follow with Instant Pleasure, applying from mid-lengths to ends or from roots to ends if the scalp is dry. Leave on for 2–3 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003ch3\u003eINGREDIENTS\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSee individual product page for full ingredient list.  \u003c\/p\u003e\n\u003ch3\u003eABOUT THIS BRAND\u003c\/h3\u003e\n\u003cp\u003eThe Root Project is a New York-based modern haircare brand founded by beauty industry veterans Lucrecia Jovel and Patrick Harriman, whose combined experience spans more than three decades across beauty, luxury product innovation, brand development and global advertising. Built on the philosophy “Better Staples. Better Hair.,” The Root Project reimagines everyday haircare with clean, effective and indulgent formulas designed to care for the complete hair ecosystem—from scalp and roots to strands. At the heart of the brand is a simple belief: Rootcare is Haircare. By giving the scalp and roots the same thoughtful attention we give our skin, The Root Project creates purposeful essentials that leave hair feeling stronger, softer, smoother and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eEvery formula begins with nutrient-rich aloe leaf juice in place of water, creating a functional base that helps soothe and balance the scalp while hydrating and softening the hair. Founder-formulated with intention, each product pairs high-performing, thoughtfully selected ingredients with a rich, sensorial experience that makes caring for your hair feel as good as the results. The same consideration extends beyond the formulas: The Root Project partners with #tide to create bottles and jars from upcycled ocean-bound plastic and supports One Tree Planted, reflecting a more considered approach to haircare from formula to packaging and beyond.\u003c\/p\u003e","brand":"The Root Project","offers":[{"title":"2 piece 60 ml | 2 oz travel set","offer_id":44340125630551,"sku":"TRP103","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/9021\/2659\/files\/togo4.jpg?v=1790335918"}],"url":"https:\/\/shop.beauty-heroes.com\/collections\/the-root-project.oembed","provider":"Beauty Heroes®","version":"1.0","type":"link"}