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Lash + Brow Enhancing Serum

Lash + Brow Enhancing Serum - Beauty Heroes® Lash + Brow Enhancing Serum - Beauty Heroes® Lash + Brow Enhancing Serum - Beauty Heroes® Lash + Brow Enhancing Serum - Beauty Heroes®

Lash + Brow Enhancing Serum


Developed specifically for the brow and lash challenged, this remarkably innovative serum creates a look of healthy lashes and thicker brows using a unique combination of botanicals, like hickory bark, coltsfoot, and watercress extracts, in a base of aloe and honey.


Apply Plume Serum consistently each morning and/or evening, twice daily for fastest results. Using the brush applicator apply the serum at the base of the lash line, like eyeliner. Apply serum onto brows to improve the look of fullness. Allow serum to dry until clear 2-3 minutes. Apply makeup or other products over Plume. Expect results within 6-8 weeks, and often sooner. If you experience any irritation, rinse eye gently and discontinue use.


Superpower Ingredients

Aloe Vera, Coltsfoot, Hickory Root, Honey, Indian Cress, Watercress, Yarrow

Full Ingredient List

Aloe Barbadensis Leaf Juice*, Ricinus Communis (Castor) Seed Oil*, Tussilago Farfara (Coltsfoot) Flower Extract, Achillea Millefolium (Yarrow) Extract, Cinchona Succirubra Bark Extract, Water, Tocopheryl Acetate (Vitamin E), Glycerin, Honey Extract, Prunus Amygdalus (Sweet Almond) Oil, Sucrose Laurate, Sodium Stearoyl Lactylate, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Xanthan Gum, Coleus Forskohlii Root Oil, Carya Ovata (Hickory) Bark Extract



After the birth of her first child, Plume Founder Lauren Bilon suffered from significant hair and eyelash loss. Her lashes regrew with a pharmaceutical product, but she endured dangerous side effects including discolored eyelids, burning skin, and blurred vision. To salvage her eye health, she turned to glue-on false eyelashes, but those led to a severe and painful eye infection. Disenchanted by her options, Lauren took the reins.

Through extensive research, she achieved dramatic eyelash enhancements from a host of natural ingredients. However, many of the ingredients were hard to find, required refrigeration, perished quickly, and refused to mix together. Lauren partnered with leading natural and organic cosmetics formulator who helped Lauren transform her formula into a stable, non-toxic, long-lasting, effective formula. Through the power of women and Mother Nature, Plume was born.


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