{"product_id":"evolvh-smartcurl-boost-and-define-shampoo","title":"SmartCurl Boost \u0026 Define Shampoo","description":"\u003cp\u003e\u003cspan\u003eEVOLVh SmartCurl Boost \u0026amp; Define Shampoo is created to set the stage for soft, smooth and beautifully defined waves, curls, coils and kinks. It gently cleanses without leaving hair feeling stripped, while providing moisture and nourishment for textured hair. The formula helps prepare curls for styling with enhanced definition and less visible frizz, even in humid conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAmino acid surfactants provide a gentle cleansing base, while castor oil esters complement the formula with shine-enhancing care. WaveMax, a blend of flaxseed and chia, helps maintain curl definition while minimizing the effects of frizz and humidity. Together, these ingredients leave curls feeling nourished, flexible and ready to style.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE IT\u003c\/h3\u003e\n\u003cp\u003eMassage into wet hair and scalp, working into a rich lather from roots to ends. Rinse thoroughly with warm water, then repeat if a deeper cleanse or additional lather is desired.\u003c\/p\u003e\n\u003ch3\u003eINGREDIENTS\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSuperpower Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAmino Acid, Castor Oil Esters, Chia, Flaxseed\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWater (Aqua), Disodium Cocoyl Glutamate, Sodium Cocoyl Glutamate, Sodium Cocoyl Alaninate, Sodium Methyl Lauroyl Taurate, Lauramidopropyl Betaine, Ghatti Gum, Sterculia Urens Gum, Sodium Olivate, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica (Chia) Seed Extract, Caprylhydroxamic Acid, Glyceryl Heptanoate, Capryloyl Glycine, Glycerin, Hydrolyzed Corn Starch, Propanediol, Polycitronellol Acetate, Saccharomyces\/Rice Ferment Filtrate, Sodium PCA, Sodium Phytate, Benzyl Alcohol, Xylitol, Natural Fragrance, Caprylic Acid, Citric Acid, Citrus Paradisi (Grapefruit) Peel Oil\u003c\/p\u003e\n\u003ch3\u003eABOUT THIS BRAND\u003c\/h3\u003e\n\u003cp\u003eEVOLVh is a California-based, stylist-developed clean haircare brand offering a biology-led approach to hair and scalp care. Founded in 2009, the brand creates salon-quality shampoos, conditioners, treatments and styling products for a wide range of hair types and concerns. Its formulas feature biomimetic, clinically backed ingredients—including hair-identical amino acids, ceramides and peptides—selected to work in harmony with the natural biology and molecular structure of the hair and scalp. EVOLVh’s streamlined systems are designed to make personalized clean haircare approachable while bringing together thoughtfully selected ingredients, advanced formulation and professional performance.\u003c\/p\u003e\n\u003cp\u003eFounder Boris Oak’s connection to haircare began at age 12, when he helped his mother grow a small salon into a thriving business. Early experiences mixing gels, mousses and other salon products inspired a lifelong interest in formulation and product innovation. Drawing on his industry expertise and commitment to health and wellness, Oak created EVOLVh to offer a clean, high-performance approach to haircare. Guided by the values of science, health and environmental responsibility, EVOLVh emphasizes ingredient transparency, thoughtful sourcing and eco-conscious manufacturing practices as part of its broader commitment to people and the planet.\u003c\/p\u003e","brand":"EVOLVh","offers":[{"title":"250 ml | 8.5 oz","offer_id":44026983448663,"sku":"EVH140A","price":26.0,"currency_code":"USD","in_stock":true},{"title":"1 liter | 33.8 oz","offer_id":44026983481431,"sku":"EVH140B","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/9021\/2659\/files\/EVOLVh_SmartCurl_Boost_Define_Shampoo_8.5_oz_Product_Image.jpg?v=1785384045","url":"https:\/\/shop.beauty-heroes.com\/en-ca\/products\/evolvh-smartcurl-boost-and-define-shampoo","provider":"Beauty Heroes®","version":"1.0","type":"link"}