{"product_id":"the-root-project-power-smooth-weekly-strengthening-mask","title":"Power Smooth Weekly Strengthening Mask","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThe Root Project Power Smooth Extreme Softening Hair Mask is a rich conditioning treatment designed for dry, coarse, or overworked-feeling hair. Its creamy texture spreads easily through the lengths, providing a luxurious conditioning experience while helping hair feel easier to detangle, smooth, and manage. The plush formula leaves strands feeling soft, supple, and polished without a heavy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRoot Complex Technology and an aloe leaf juice base bring the brand’s signature root-focused approach to this intensive treatment. Sicilian-pressed lemon adds a fresh citrus note to the sensorial experience, while the rich texture provides concentrated conditioning for the lengths. After rinsing, hair feels soft, flexible, smooth, and beautifully conditioned, with a natural-looking shine and polished finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE IT\u003c\/h3\u003e\n\u003cp\u003eOnce a week after cleansing, apply generously from roots to ends, fully saturating the hair. Finger-comb or use a wide-tooth comb to distribute evenly, concentrating extra product on dry or stressed ends. Leave on for 3 minutes, but no longer than 5 minutes. Rinse thoroughly.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eINGREDIENTS\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSuperpower Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAloe Vera, Cysteine HCl, Glutathione, Mango, Rice, Rosemary, Sicilian Lemon, Sunflower, Yuzu\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAloe Barbadensis (Aloe Vera) Leaf Juice, Mangifera Indica (Mango) Seed Butter, Behentrimonium Chloride, Mango Butter Esters\/Dimer Dilinoleyl\/Dimer Dilinoleate Copolymer, Leuconostoc\/Radish Root Ferment Filtrate, Cetearyl Alcohol, Glycerin, Citrus Limon (Sicilian Lemon) Peel Oil, Helianthus Annuus (Sunflower) Seed Oil, Xanthan Gum, Glycol Stearate, Tocopherol (Vitamin E), Panthenol, Citrus Junos (Yuzu) Fruit Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Caprylate, Argania Spinosa (Argan) Kernel Oil, Glutathione, Persea Gratissima (Avocado) Oil, Salix Alba (White Willow) Bark Extract, Azadirachta Indica (Neem) Extract, Oryza Sativa (Rice) Protein, Cysteine HCl\u003c\/p\u003e\n\u003ch3\u003eABOUT THIS BRAND\u003c\/h3\u003e\n\u003cp\u003eThe Root Project is a New York-based modern haircare brand founded by beauty industry veterans Lucrecia Jovel and Patrick Harriman, whose combined experience spans more than three decades across beauty, luxury product innovation, brand development and global advertising. Built on the philosophy “Better Staples. Better Hair.,” The Root Project reimagines everyday haircare with clean, effective and indulgent formulas designed to care for the complete hair ecosystem—from scalp and roots to strands. At the heart of the brand is a simple belief: Rootcare is Haircare. By giving the scalp and roots the same thoughtful attention we give our skin, The Root Project creates purposeful essentials that leave hair feeling stronger, softer, smoother and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eEvery formula begins with nutrient-rich aloe leaf juice in place of water, creating a functional base that helps soothe and balance the scalp while hydrating and softening the hair. Founder-formulated with intention, each product pairs high-performing, thoughtfully selected ingredients with a rich, sensorial experience that makes caring for your hair feel as good as the results. The same consideration extends beyond the formulas: The Root Project partners with #tide to create bottles and jars from upcycled ocean-bound plastic and supports One Tree Planted, reflecting a more considered approach to haircare from formula to packaging and beyond.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The Root Project","offers":[{"title":"200 ml | 6.8 oz","offer_id":44306833342551,"sku":"TRP102","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/9021\/2659\/files\/The_Root_Project_Power_Smooth_Extreme_Softening_Hair_Mask_Product_Image.jpg?v=1790166182","url":"https:\/\/shop.beauty-heroes.com\/en-ca\/products\/the-root-project-power-smooth-weekly-strengthening-mask","provider":"Beauty Heroes®","version":"1.0","type":"link"}