{"product_id":"ursa-major-sunny-start-eye-serum","title":"Sunny Start Eye Serum","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"6e6a48c2-accc-49a9-ba5e-7bb0ed6db38b\" data-testid=\"conversation-turn-71\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69f88762-d820-83a0-b149-f3434d62e544-8\" data-testid=\"conversation-turn-72\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"cc9660db-fcb8-4642-999b-a562fb836a01\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-end=\"341\" data-start=\"0\"\u003eUrsa Major Sunny Start Eye Serum is a lightweight eye treatment designed to help refresh tired, fatigued eyes. This energizing serum helps awaken the eye area while helping soften puffiness, dark circles, and fine lines. Cooling and invigorating, it offers a morning pick-me-up while supporting a brighter, more revitalized finish over time.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"789\" data-start=\"343\"\u003ePowered by cedar peptides and sandalwood to help support a firmer, more lifted eye area, the formula also features ash tree bark to visibly reduce puffiness and promote a well-rested, fully awake effect. Vitamin C helps enhance radiance around the delicate eye area, while wild gentian and cedar bark help diminish the visibility of persistent dark circles. The fast-absorbing texture leaves skin feeling refreshed with a smooth, luminous finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003ch3\u003eHOW TO USE IT\u003c\/h3\u003e\n\u003cp\u003eGently tap a small amount around the eye area each morning or as needed using the ring finger for a light application. Allow the formula to absorb fully before continuing with the rest of the routine. The lightweight texture is designed to leave the eye area feeling refreshed, smooth, and hydrated. For a cooling application, store the product in the refrigerator before use to help refresh and awaken the look of tired eyes.\u003c\/p\u003e\n\u003ch3\u003eINGREDIENTS\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSuperpower Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69f88762-d820-83a0-b149-f3434d62e544-5\" data-testid=\"conversation-turn-68\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"3df2b060-5a8a-4d61-9bb3-7a582c1a2bab\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"78\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAsh Tree Bark, Cedar Bark, Cedar Peptides, Sandalwood, Vitamin C, Wild Gentian\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Squalane, Glycerin, Glyceryl Caprylate\/Caprate, Pullulan, Candelilla\/Jojoba\/Rice Bran Polyglyceryl-3 Esters, Glyceryl Stearate, Octyldodecanol, Fraxinus Excelsior Bark Extract, Cetearyl Alcohol, Sodium Stearoyl Lactylate, Lysolecithin, Sclerotium Gum, Cetyl Alcohol, Glyceryl Stearate SE, Niacinamide, Hydroxyacetophenone, Xanthan Gum, 1,2-Hexanediol, Caprylyl Glycol, Propanediol, Cedrus Atlantica Bark Extract, Hippophae Rhamnoides Seed Oil*, Rosa Canina Fruit Oil*, Tetrahexyldecyl Ascorbate, Pisum Sativum (Pea) Seed Extract, Saccharomyces Ferment Lysate Filtrate, Caffeine, Tetrasodium Glutamate Diacetate, Silica, Lecithin, Coffea Arabica (Coffee) Seed Extract, Hydrolyzed Pinus Sibirica Seedcake Extract, Chenopodium Quinoa Seed Extract, Gentiana Lutea Root Extract*, Acanthopanax Senticosus (Eleuthero) Root Extract, Pentylene Glycol, Santalum Album (Sandalwood) Wood Extract, Sodium Hydroxide, Tocopherol, Cedrus Atlantica Oil\/Extract, Benzyl Alcohol\u003c\/p\u003e\n\u003cp\u003e*Organic\u003c\/p\u003e\n\u003ch3\u003eABOUT THIS BRAND\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-sheets-formula-bar-text-style=\"font-size:13px;color:#000000;font-weight:normal;text-decoration:none;font-family:'Arial';font-style:normal;text-decoration-skip-ink:none;\"\u003eFew things matter as much in life as finding your own True North: navigating towards the places, people, and experiences that make you feel truly alive. For Ursa Major co-founders Oliver and Emily, that meant leaving the big city and moving north to Vermont in search of a healthier, more balanced lifestyle closer to family and the great outdoors. It also meant starting Ursa Major (‘The Great Bear’ in Latin), a way to help friends (and their friends…) make the switch to delightful, plant-powered skincare. Oliver and Emily are obsessive about the craft of making awesome natural skin and body care products, nothing less. Ursa Major strives to formulate hard-working products that do more in less time so you can get out the door and enjoy what really counts. \u003c\/span\u003e\u003c\/p\u003e","brand":"Ursa Major","offers":[{"title":"15 ml | .5 oz","offer_id":42786862661719,"sku":"URS129","price":52.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/9021\/2659\/files\/Ursa_Major_Sunny_Start_Eye_Serum_Product_Image.jpg?v=1778423338","url":"https:\/\/shop.beauty-heroes.com\/en-ca\/products\/ursa-major-sunny-start-eye-serum","provider":"Beauty Heroes®","version":"1.0","type":"link"}