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Smooth + Prime

Smooth + Prime - Beauty Heroes® Smooth + Prime - Beauty Heroes®
Alima Pure

Smooth + Prime



Help prep your skin with Smooth + Prime, by creating the base for smooth long-lasting makeup application. Doing so prevents creasing and fading for a shine-free finish. Formulated to enhance your natural glow before you apply foundation. Ideal for those with oily and/or combination skin.


For oily skin, apply a dime-sized amount to your face, avoiding the eye area. 

For combination skin, apply a pea-sized amount to oil-prone areas like the T-zone.


Superpower Ingredients

Avocado, Silica, Squalane

Full Ingredient List

Salvia Sclarea Flower/Leaf/Stem (Clary Sage) Water, Silica, Glycerin, Polyglyceryl-10 Stearate, Octyldodecanol, Squalane, Polyglyceryl-10 Myristate, Glyceryl Stearate, Aqua (Water), Persea Gratissima (Avocado) Oil, Tocopherol, Glyceryl Caprylate, Sucrose Stearate, Cetearyl Alcohol, Sodium Anisate, Sodium Levulinate, Sodium Stearoyl Lactylate


Founded by Kate O'Brien in 2004, Alima Pure began it's journey as a representation to connect and empower others. With no prior beauty experience, Kate was determined to create an all natural cosmetics brand, utilizing only clean, non-toxic ingredients. With a true belief on enhancing what you mostly love about yourself without hiding who you truly are, Alima Pure seeks to become an empowering tool of self-expression. As a member of 1% for the planet, Alima Pure donates 1% of annual sales to environmental organizations. Today, Alima Pure has become a luxurious high-performing cosmetics brand known for their clean ingredients and minimal waste free packaging. 


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