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Desperate to find a makeup brand that didn’t wreak havoc on her skin, Ashley Prange turned her coffee grinder into a mineral mixer and whipped up natural formulas that left her skin as healthy and happy as a week of going “au naturale”. After a few successful recipes and a newfound glow, the former nuclear analyst-turned-cosmetic chef set out on a mission to use exclusively healthy, natural and ethically sourced ingredients to develop a replacement for each and every product in her former beauty routine. In 2011, Au Naturale was born.
To ensure complete transparency and ingredient integrity, Prange set up a complete manufacturing lab and facility in her home town of Green Bay, Wisconsin, where Au Naturale is now led by a predominantly female team. And though she left Washington for this entrepreneurial endeavor, DC is never far away. Prange is also the Founder of the #CleanBeautyRevolution, a bipartisan cause to introduce new legislation that will require ingredient oversight in the cosmetic industry.