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Axiology was founded by Ericka Rodriguez, whose holistic and vegan lifestyle emerged in her early twenties as she realized that natural compounds were rarely used in her favorite beauty product lipstick. So, she decided to get in her kitchen and give it a go. The result became a labor of love and passion-project, Axiology. Combining her commitment to fruitarianism and healthier, safer cosmetics, Ericka spent over a year testing ingredients and concocting the perfect formula for Axiology’s lipstick line. Her journey took her all the way from Brooklyn, New York, to Bali, Indonesia to study ingredients and packaging options. Along the way, she crafted a product that serves kind, vivacious women everywhere who want to look glamorous while also giving back. Axiology believes in a world where using an everyday luxury like lipstick doesn’t include polluting the planet, hurting its beings, or ingesting harmful chemicals through our skin. Ericka set out to create a product from the purest ingredients available that are vegan, cruelty-free and would provide a brilliant end-result and support the courageous farmers who produce the raw materials.
Axiology is a member of PETA and has financially supports the Orangutan Foundation to protect this endangered species by protecting the rain forests from palm deforestation. Axiology’s lipstick boxes are sourced from Bali, where Ericka discovered a woman-owned recycled-paper boutique. After personally witnessing all stages of production, Ericka wanted to support this sustainable business that gives local women opportunities and a healthy work environment. The paper used for each gorgeous triangular box is collected from all over the island of Bali and is taken to a small factory where it's then boiled down to a pulp, dried in the sun, and finally folded and decorated by hand. The gift inherent in these boxes is that their production helps trash reduction on the island, a growing concern as the population of Bali and popularity of the destination continues to rise.