Laundry Day

Description

Abel Laundry Day Eau de Parfum is a bright citrus fragrance inspired by clean laundry and freshly cut grass. Crisp, sun-filled, and uplifting, clean-washing aldehydes create a distinctive freshness, while juicy, tart citrus and fruit notes bring vibrancy to the composition before transitioning into a cool, earthy finish.

Freshly cut grass, aldehydes, and neroli form the top notes. Lime, bergamot, and passionfruit make up the heart, bringing a lively combination of citrus and tart fruit. At the base, vetiver provides the signature coolness of the fragrance, complemented by ambroxan for added depth and a lasting finish.

HOW TO USE IT

Apply to pulse points, such as the wrists, neck, and behind the ears, as desired. For a lighter fragrance experience, mist lightly through the hair. Reapply throughout the day to refresh or build the scent to your preferred intensity.

INGREDIENTS

Scent Notes

Aldehydes, Ambroxan, Bergamot, Lime, Neroli, Passionfruit, Vetiver

Full Ingredient List

Aldehyde C12, Ambrettolide, Ambroxan, Non-Denatured Organic Grain Alcohol, Bergamot Oil, Decalactone Gamma, Green Tea Extract, Hexenol Cis-3, Ketamber, Lime Oil, Magnolia Flower Oil, Neroli Oil, Orange Essential Oil, Passionfruit Upcycled, Vetiver Essential Oil

ABOUT THIS BRAND

Founded in New Zealand in 2013 by former winemaker Frances Shoemack, Abel was born from a simple yet ambitious idea: to prove that natural fragrance could be every bit as sophisticated, nuanced, and long-lasting as conventional perfume. At a time when fine fragrance relied almost exclusively on synthetic aroma chemicals, Abel set out to redefine what modern natural perfumery could be.

Working alongside master perfumer Isaac Sinclair and biochemist Dr. Fanny Grau, Abel blends traditional perfumery with advances in biotechnology to create contemporary fragrances made exclusively with 100% natural ingredients. By incorporating innovative, low-impact biotechnology alongside upcycled botanicals and responsibly sourced natural materials, each scent is crafted with remarkable depth, complexity, and longevity.

Every Abel fragrance is thoughtfully composed to evolve beautifully on the skin, revealing unexpected layers throughout the day. With a commitment to artistry, transparency, and sustainability, Abel continues to push the boundaries of natural fragrance—creating perfumes that feel as modern as they are memorable.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.