Free + True harnesses the planet’s most potent botanicals and marries them with clean science to bring effortless and effective skincare. One simple, universal AM and PM natural skincare routine frees you from time-consuming rituals. Created by Tami Blake, a licensed esthetician and certified cosmetics formulator, Free + True is inspired by her active lifestyle and quest to master simple, clean, and effective formulas. Free + True is based in Northern California and uses primarily locally grown botanicals boosted with clean active ingredients. Each skincare product in the collection is formulated, tested and approved by her team of dedicated estheticians.