Ayuna

Ayuna is a luxury clean-beauty brand founded by Isabel Ramos, PhD, and Begoña Sanjuan, two seasoned professionals driven by a vision to make skincare a conscious ritual in our daily lives. Rooted in science, mindfulness, and sustainable beauty, Ayuna blends innovation in the field of biochemistry with a minimalist philosophy to deliver highly effective skincare formulas. Begoña Sanjuan, a master esthetician and expert in spa therapies, product development, and professional aesthetic treatments, brings years of hands-on experience with wellness rituals to produce Ayuna’s spa-grade results. Dr. Isabel Ramos, with a PhD in chemistry, is an expert in green technology and the development of natural cosmetics, with a unique understanding of the science of the skin, biochemical and biophysical mechanisms, and the art of product textures. Together, they introduce a groundbreaking skincare philosophy, built around topical fasting and well-aging, two pillars that distinguish Ayuna in the clean beauty space. 
Topical fasting mirrors the principles of nutritional fasting: eliminate overstimulation, limit intake, and provide a balanced “diet.” This approach encourages the skin to kickstart natural self-repair and self-regeneration processes, perfect for those who prioritize minimalist skincare routines, microbiome-friendly formulas, and skin barrier health. Well-aging shifts the focus away from traditional notions of anti-aging to a more positive and holistic approach, drawing on the principles of epigenetics and the brain-skin connection. Research shows that our thoughts, lifestyle, and environment can influence our DNA, and Ayuna’s philosophy embraces this understanding, encouraging a slow, intentional, and healthy approach to aging, applying the teachings of mindfulness to the realm of beauty.
Begoña and Isabel’s experience in skincare, their knowledge of active ingredients and application methods, and their insight into the needs of sophisticated beauty clients led them to a natural evolution in the field of skincare. From this alliance of expertise and experience, Ayuna, Less Is Beauty, was born—an evolutionary science-backed botanical range that favors simple formulas and a commitment to pure, effective, and clean beauty products. Ayuna’s essential range invites us to slow down, reconnect with our skin, and experience beauty through a new lens, merging the best of modern science with the elegance of minimalism.