Founded by Kate O'Brien in 2004, Alima Pure began it's journey as a representation to connect and empower others. With no prior beauty experience, Kate was determined to create an all natural cosmetics brand, utilizing only clean, non-toxic ingredients. With a true belief on enhancing what you mostly love about yourself without hiding who you truly are, Alima Pure seeks to become an empowering tool of self-expression. As a member of 1% for the planet, Alima Pure donates 1% of annual sales to environmental organizations. Today, Alima Pure has become a luxurious high-performing cosmetics brand known for their clean ingredients and minimal waste free packaging.