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ANTONYM

Antonym Cosmetics was founded by Miami makeup artist Valerie Giraud who sought to create the best organic makeup and makeup brushes that were cruelty-free, gentle on the skin and that offered professional-level performance. She created Antonym to bridge the gap between ingredients and performance, and the result was Antonym, a natural makeup line that offers professional-level performance without compromising by using known harmful makeup ingredients. Antonym Cosmetics is gentle on the skin and the environment, yet offers exciting colors with strong pigmentation and gorgeous luminosity. Antonym is proud to say that the entire makeup line is Ecocert certified.

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Liquid Lipstick
 
Antonym

Liquid Lipstick

Sale price$30.00
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Natural Eye Pencil - Beauty Heroes®
 
Antonym

Natural Eye Pencil

Sale price$21.00
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On Sale Baked Foundation - Beauty Heroes®
 
Antonym

Baked Foundation

Sale priceFrom $20.00 Regular price$40.00
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Baked Blush - Beauty Heroes®
 
Antonym

Baked Blush

Sale price$39.00
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Baked Highlighting Blush - Beauty Heroes®
 
Powder Brush - Beauty Heroes®
 
Blending Brush - Beauty Heroes®
 
Antonym

Blending Brush #10

Sale price$16.00
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Blush Brush - Beauty Heroes®
 
Antonym

Blush Brush #2

Sale price$24.00
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Cream Eye Shadow Brush - Beauty Heroes®
 
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Mascara and Brow Brush - Beauty Heroes®
 
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Is Antonym Cosmetics environmentally friendly and cruelty-free?

Yes. Antonym Cosmetics is committed to creating makeup that is both ethically produced and environmentally responsible. The brand is certified cruelty-free by Leaping Bunny, meaning none of their products or ingredients are tested on animals at any stage of development.

Antonym also holds Ecocert certification, a globally recognized standard that ensures many of their formulas contain natural and certified organic ingredients produced through environmentally conscious practices.

In addition to thoughtful ingredient sourcing, Antonym prioritizes sustainable packaging, including recyclable materials and FSC-certified wood for many of their makeup compacts and brushes. Many of their formulas are also vegan-friendly, making them a strong choice for those seeking clean, ethical beauty.

What ingredients are in Antonym liquid lipsticks?

Antonym liquid lipsticks are formulated with a thoughtful blend of plant-based and certified organic ingredients that deliver rich color while caring for lips. Nourishing oils like organic castor seed and jojoba provide smooth glide and comfortable hydration, while shea butter helps soften and condition delicate lip skin.

Mineral pigments such as mica and iron oxides create vibrant, buildable color, while tapioca starch and kaolin help absorb excess moisture for a soft, long-wearing finish. The formula is further supported by antioxidant-rich vitamin E and sunflower seed oil to help keep lips feeling supple throughout the day.

True to Antonym’s clean beauty philosophy, these lipsticks are made without parabens, phthalates, sulfates, or synthetic dyes.

What materials are Antonym brushes made of?

Antonym brushes are made with sustainable bamboo handles and synthetic bristles.

The synthetic fibers are soft yet durable, cruelty-free, and designed to work well with both powder and cream products. The bamboo handles offer a lightweight and eco-conscious alternative to traditional wooden handles.

Do Antonym brushes work with both powder and cream products?

Yes. Antonym brushes are designed to perform beautifully with both powder and cream formulas. Their high-quality synthetic bristles pick up the perfect amount of product and blend it seamlessly into the skin, whether you're applying powder blush, liquid foundation, cream bronzer, or highlighter. The result is smooth, even coverage and effortless blending that helps your makeup look polished, natural, and beautifully diffused.

Do Beauty Heroes members receive discounts on Antonym products?

Yes, members of Beauty Heroes receive special discounts on Antonym Cosmetics. Subscription members typically enjoy 15% off on select Antonym products, along with access to curated clean beauty collections and exclusive product launches.

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