The Apartment

Description

Abel The Apartment Eau de Parfum is a dark floral gourmand fragrance that brings decadent richness together with lush florals. Heady and velvety, the composition moves from a spirited opening into an opulent floral heart before settling into a creamy, layered base. The contrast between gourmand warmth and florals gives the fragrance its distinctive depth and character.

Tart cherry, rum, and cacao create the opening, followed by a rich heart of jasmin, tuberose, and gurjun balsam. Myrrh and tolu balsam lend a velvety quality to the base, while vanilla adds creamy softness as the scent settles.

HOW TO USE IT

Apply to pulse points such as the wrists, neck, and behind the ears as desired. For a more delicate scent trail, lightly mist through the hair. Reapply throughout the day to refresh the fragrance or build its intensity to suit your preference.

INGREDIENTS

Scent Notes

Cacao, Gurjun Balsam, Jasmin, Myrrh, Rum, Tart Cherry, Tolu Balsam, Tuberose, Vanilla

Full Ingredient List

Aldehyde C18, Ambrettolide, Ambroxan, Apricot Seed Oil, Cacao Upcycled, Eugenol, Frambinon, Gurjun Balsam Oil, Heliotrope Essential Oil, Hexenol Cis-3, Jasmin Sambac Absolute, Maltol, Myrrh Oil, Neroli Oil, Rum Extract, Sandalwood Essential Oil, Sour Cherry Extract, Tolu Balsam, Tuberose Absolute, Vanilla Absolute, Vanillin

ABOUT THIS BRAND

Founded in New Zealand in 2013 by former winemaker Frances Shoemack, Abel was born from a simple yet ambitious idea: to prove that natural fragrance could be every bit as sophisticated, nuanced, and long-lasting as conventional perfume. At a time when fine fragrance relied almost exclusively on synthetic aroma chemicals, Abel set out to redefine what modern natural perfumery could be.

Working alongside master perfumer Isaac Sinclair and biochemist Dr. Fanny Grau, Abel blends traditional perfumery with advances in biotechnology to create contemporary fragrances made exclusively with 100% natural ingredients. By incorporating innovative, low-impact biotechnology alongside upcycled botanicals and responsibly sourced natural materials, each scent is crafted with remarkable depth, complexity, and longevity.

Every Abel fragrance is thoughtfully composed to evolve beautifully on the skin, revealing unexpected layers throughout the day. With a commitment to artistry, transparency, and sustainability, Abel continues to push the boundaries of natural fragrance—creating perfumes that feel as modern as they are memorable.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.