Revitalizing Solid Shampoo

Description

Try Ayuna’s first ever shampoo bar. A solid cosmetic formula combining corn powder with argan and coconut oils with gentle but extremely effective green chemistry surfactants that cleanse the hair without stripping it of vital nutrients and oils. The combined deep cleansing and nourishing action provides holistic revitalization. The bar has the organic beautiful-ness cocktail of calming and grounding essential oils  like holiwood, buchu, frankincense and chamomile that Ayuna is known for, delivering an aromacology experience as you lather. This concentrated bar, stored properly,  lasts 40-50 washes. Bamboo soap dish sold separately. 

For all hair types, including color-treated hair and sensitive or reactive scalps 

HOW TO USE IT

Wet hair thoroughly and pass the bar across wet hair in sections. It will instantly lather into a beautiful, creamy foam. Lather hair from roots to ends and massage the scalp; then rinse thoroughly.

To preserve the durability of the bar, keep it dry or leave it exposed to air in a soap dish that does not accumulate water.

INGREDIENTS

Superpower Ingredients

Argan, Coconut, Corn

Full Ingredient List

Sodium Cocoyl Isethionate, Zea Mays (Corn) Starch, Water (Aqua), Cocamidopropyl Betaine, Cetearyl Alcohol, Argania Spinosa Kernel (Argan) Oil*, Cocos Nucifera (Coconut) Oil*, Parfum (Fragrance)**

*Organic

**Natural Essential Oil-Based Fragrance (Gurjum Balsam, Holy Wood, Myrrh, Chamomile, Rosemary, Buchu) 

ABOUT THIS BRAND

Ayuna was founded by Isabel Ramos and Begoña Sanjuan, two seasoned beauty professionals with a vision for innovation. Begoña is a master esthetician, passionate beauty industry professional and expert in product development, Spa and Wellness therapies and aesthetic treatments. Dr. Isabel Ramos has a PhD in chemistry and is an expert in Green Technology and the development of natural cosmetics with a unique understanding of the science of the skin, biochemical and biophysical mechanisms and the art of product textures. Through Ayuna's essential skincare products, Begoña and Isabel introduce a whole new dimension to how to treat the skin based on topical fasting and well-aging. Topical fasting has the same basis as general fasting; eliminate overstimulation, limit intake and provide a balanced diet to allow for self-repair and self-regeneration mechanisms to be immediately activated. Well-aging applies the principles of epigenetics and the brain-skin connection to refocus our view of skin aging. Research shows that our thoughts, lifestyle and environment can alter our DNA. Ayuna skincare embraces this research, with a slow and intentional approach to aging that gives us the space to connect with beauty in a positive way and adapt the teachings of mindfulness to the realm of beauty. Begoña and Isabel’s experience in skincare, combined with their extensive understanding of the sophisticated beauty client, active ingredients and application methodology led them to a natural evolution in the field of skincare. From this alliance of knowledge and experience Ayuna, Less Is Beauty was born – an evolutionary scientific-botanical approach to cosmetics that favors simple beauty and a commitment to pure, effective and clean cosmetics.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.