Instant Bright Eye

Description

Instant Bright Eye by Alpyn Beauty is a peptide-packed eye cream designed to zero in on dark circles and fine lines around the eyes. Niacinamide and chamomile help to brighten while reneseed, a plant-based retinol alternative, and a super peptide complex help to soften the appearance of fine lines. Plus, the peachy-pink hue helps to further blur dark the appearance of dark circles.  

HOW TO USE IT

Apply a small amount AM and/or PM to entire eye area. 

INGREDIENTS

Bakuchiol, Caffeine, Chamomile, Niacinamide, Peptide, Reneseed, Squalane 

ABOUT THIS BRAND 

After moving from Manhattan to Wyoming, founder Kendra Kolb Butler wanted to offer the Jackson Hole community a clean beauty option. Noticing that everyone was suffering from dry dehydrated skin, Kendra observed how local plants survived in extreme weather conditions which occur in Wyoming. She utilized these resilient botanicals to perform on the skin like they do in the wild. They protect, preserve and strengthen your skin leaving it hydrated and youthful. Alpyn Beauty therefore became the first and only skin care line to sustainably harvest wildcrafted ingredients directly from the source Jackson Hole, Wyoming. As a committed member of 1% for the planet, 1% of all proceeds goes to the National Park Restoration.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.