Natural Toothpaste

Description

Routine Natural Toothpaste makes your mouth so fresh and so clean, you'll be kissing like a rockstar. Powered by moonlight-charged essential oils and enamel-strengthening hydroxyapatite, this toothpaste cream polishes your pearly whites while leaving your mouth feeling fresh and cared for. Kiss more, say less.

What's hydroxyapatite? It's a natural mineral that makes up 97% of your tooth enamel and 70% of your bones, helping to strengthen, remineralize, and restore your teeth's natural whiteness  - all without harsh chemicals. Bonus: it's safe if swallowed, so you can brush with peace of mind. 

Why you'll love it:

• Fluoride-free, with enamel-strengthening hydroxyapatite 
• No artificial flavors, SLS or parabens
• Recyclable sugarcane tube
• Vegan and cruelty-free

Kiss kiss, bang bang.

Flavors: 

-Sexy Sadie - Cinnamon

-Dirty Hipster - Fresh Mint

HOW TO USE IT

Flip open cap and gently squeeze a pea sized amount onto your toothbrush. Brush teeth. 

INGREDIENTS

Full Ingredient List

Sexy Sadie: Water, Calcium Carbonate, Sorbitol, Xylitol, Glycerin, Hydroxyapatite, Hydrated Silica, Glycolipids, Xanthan Gum, Cinnamomum Zeylanicum Bark Oil (Cinnamon), Sodium Benzoate, Potassium Sorbate, Stevioside

Dirty Hipster: Water, Calcium Carbonate, Sorbitol, Xylitol, Glycerin, Hydroxyapatite, Hydrated Silica, Glycolipids, Xanthan Gum, Mentha Piperita (Peppermint) Oil, Sodium Benzoate, Potassium Sorbate, Theobroma Cacao (Cocoa) Extract, Stevioside

ABOUT THIS BRAND

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.