Fearless Eyeshadow

Description

Cheekbone Beauty Fearless Eyeshadow is a creamy, vegan, and pigmented eyeshadow pencil that glides on with ease to create a defined or smokey look. These blendable shades diffuse easily with a blending brush or use of fingers. Choose from three different color ways, named after elements of nature for a natural flush or a bold pop of color. 

HOW TO USE IT

Apply to the eyelid and blend with a brush or fingertips. Add more layers for a bolder finish! Can also be used as an eyeliner by applying a thin line along the upper or lower lash line. 

INGREDIENTS

Superpower Ingredients

Coconut Oil 

Full Ingredient List

Plum - Octyldodecyl Stearoyl Stearate, Cocos Nucifera (Coconut) Oil, C10-18 Triglycerides, Copernicia Cerifera (Carnauba) Wax, Silica, Hydrogenated Vegetable Oil, Polyglyceryl-3 Diisostearate, Oryzanol, Tocopherol, Glyceryl Undecylenate, Kaolin

May Contain (+/-) Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ferric Ammonium Ferrocyanide (CI 77510), Manganese Violet (CI 77742), Ultramarines (CI 77007), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090)

Honey Calcite - Octyldodecyl Stearoyl Stearate, Cocos Nucifera (Coconut) Oil, Mica, C10-18 Triglycerides, Copernicia Cerifera (Carnauba) Wax, Silica, Hydrogenated Vegetable Oil, Polyglyceryl-3 Diisostearate, Oryzanol, Glyceryl Undecylenate, Tocopherol

May Contain (+/-) Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ferric Ammonium Ferrocyanide (CI 77510), Manganese Violet (CI 77742), Ultramarines (CI 77007), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090)

Green Turquoise - Octyldodecyl Stearoyl Stearate, Cocos Nucifera (Coconut) Oil, C10-18 Triglycerides, Copernicia Cerifera (Carnauba) Wax, Silica, Hydrogenated Vegetable Oil, Polyglyceryl-3 Diisostearate, Oryzanol, Glyceryl Undecylenate, Tocopherol

May Contain (+/-) Titanium Dioxide (CI 77891), Iron Oxides (CI 7749), Ferric Ammonium Ferrocyanide (CI 77510)

ABOUT THIS BRAND

Aimed to make a difference in the lives of indigenous youth, Jenn Harper, Founder of Cheekbone Beauty, created a space where people of all backgrounds can feel represented and seen. With Indigenous roots herself, Jenn wanted to launch a clean makeup brand with transparent values regarding business, ingredients and partners. Influenced by her rich culture, Jenn's bold, vibrant and colorful products aim to bring positivity to ones life all while embracing sustainable beauty and honoring the planet. With an-ever growing list of support, Cheekbone Beauty became the very first Indigenous-owned and founded cosmetics company. 

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.