Aloe Gel Lash & Brow Mascara

Description

Ere Perez Aloe Gel Lash & Brow Mascara is a clear, 2-in-1 multitasker that grooms and defines lashes and brows for a natural, polished look. Its lightweight gel texture adds a touch of gloss while keeping hairs comfortably in place. Suitable for sensitive eyes, contact lens wearers, and those with lash extensions, it provides a sleek finish that enhances everyday wear.

The formula features aloe vera, rich in vitamins and proteins to condition and smooth, and vitamin B5 to help maintain softness and flexibility. With its gentle, fragrance-free composition, this versatile gel offers a fresh, natural way to shape, define, and add subtle shine to lashes and brows.

HOW TO USE IT

Apply in upward strokes to the underside of your lashes. Apply several layers on top lashes and a single layer on bottom lashes. Apply to brows to shape in upward motion then straighten out the top line. Apply as the last step in your makeup routine. Reapply as desired.

INGREDIENTS

Superpower Ingredients

Aloe Vera, Magnesium 

Full Ingredient List

Aqua (Water), Aloe Barbadensis (Aloe Vera) Gel, Ethyl Alcohol, Cellulose Gum, Glycerin, Hydrolyzed Corn Protein, Adenosine, Magnesium Ascorbyl Phosphate, Carnitine, Panthenol, Potassium Sorbate

*Organic

ABOUT THIS BRAND

A Mexican-born, Australia-dwelling mama of three, Ere Perez knows a thing or two about creating synergy and harmony. Growing up, Ere benefitted from a culture rich in tradition, spicy foods, bold colors, and passion-fueled art. Her grandparents were natural healers who introduced Ere to the power of plants, and her mother encouraged her to experiment with beetroot to stain her lips, wary of anything conventional that may contain synthetic and harmful ingredients. Ere was raised to revere the land, its potential, and its people, so when she migrated to Sydney, Australia, she rooted down with these values pulsing through her. Sydney, with its chic simplicity and easy-going beach culture, inspired Ere in new ways: the food was clean and light, her natural surroundings near Bondi Beach were breathtaking. The richness of her Mexican roots juxtaposed with the freshness of her new home gave Ere a unique point of view when it came to natural cosmetics: she was looking for bold color made with clean ingredients that she could afford. Not finding what she was looking for, Ere decided to create it. Fifteen years later, Ere Perez is a global brand rooted in passion and simplicity, striking the perfect balance in quality, affordability, and fun!

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.