Eyes That TOK - Lash Enhancing Mascara

Description

TOK Beauty Eyes That TOK Lash Enhancing Mascara is a plant-based mascara that creates the look of fuller, longer lashes with buildable volume and definition. Rich pigment enhances lashes from root to tip, while the precision brush helps separate and coat each lash for a lifted, fanned-out effect. Whether applied for subtle definition or layered for added drama, it leaves lashes looking polished, elongated, and beautifully defined.

Horsetail plant, naturally rich in silica, helps support lash softness and resilience, while pea protein conditions with a blend of plant-based amino acids. Bayberry fruit wax helps maintain shape and definition while providing water-resistant wear. The result is lashes that appear longer, fuller, and naturally enhanced with every coat.

HOW TO USE IT

Starting at the roots of your lashes, apply the mascara in a wiggle motion and sweep the brush outward. Reapply if desired. 

INGREDIENTS

Superpower Ingredients

Bayberry Fruit Wax, Horsetail Plant, Pea Protein

Full Ingredient List

Water, Hydrogenated Olive Oil Stearyl Esters, Copernicia Cerifera (Carnauba) Wax, Stearic Acid, CI 77499 (Iron Oxide Black), Pullulan, Myrica Cerifera (Bayberry) Fruit Extract, Oleic/Linoleic/Linolenic Polyglycerides, Glycerin, Heptyl Undecylenate, Hydrogenated Rapeseed Oil, Cetearyl Alcohol, Polyglyceryl-3 Caprylate, Simmondsia Chinensis (Jojoba) Seed Oil, Pisum Sativum (Pea) Peptide, Galactoarabinan, Xanthan Gum, Potassium Hydroxide, Equisetum Arvense (Horsetail) Extract, Leuconostoc/Radish Root Ferment Lysate Filtrate, Leuconostoc/Radish Root Ferment Filtrate

ABOUT THIS BRAND

Founder Tara of TOK Beauty grew up with a passion for creativity and a love for nature.

From a young age, Tara continued to love cosmetics and fell in love with texture, colors, and scents. Throughout the years, Tara battled with eczema and rosacea and was later diagnosed with epilepsy.

Her focus shifted toward health and wellness to explore creativity and help other women by providing products with clean ingredients, formulated with plant-based benefits that were ethically sourced, combining them with sustainable packaging.

Tara is ready to TOK about how clean beauty can be both luxurious and affordable.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.