Lash Care Mascara

Description

Fitglow Lash Care Mascara is a treatment-forward, high-performance mascara designed for those who want bold, buildable volume without compromising on lash health. Created for sensitive eyes and ideal for daily wear, it delivers an instant dramatic effect with a lightweight, water-resistant formula that lasts. Its precision silicone brush ensures effortless lift, separation, and clump-free definition.

Infused with a nourishing base of vegetable collagen, lupine protein, and horsetail plant extract, this formula supports stronger, fuller-looking lashes over time. Cloudberry seed oil and quinoa ferment provide deep conditioning to minimize lash shedding and enhance softness. Each swipe delivers rich pigment and lush volume while caring for delicate lashes from root to tip.

HOW TO USE IT

INGREDIENTS

Full Ingredient List

Aqua (Water), CI 77499 (Iron Oxide), Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Cera, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Cera, Pullulan, Glyceryl Caprylate, Hydrolyzed Lupine Protein, Lactobacillus/Quinoa Ferment Extract Filtrate, Equisetum Arvense (Horsetail) Extract*, Rubus Chamaemorus (Cloudberry) Seed Oil, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis (Jojoba) Seed Oil*, Sodium Hydroxide, Galactoarabinan.

*Organic

ABOUT THIS BRAND

When a lifelong athlete encounters the same skin hurdle time and time again, she handles it the only way she knows how: head-on. Anna Buss battled rosacea, hyperpigmentation, and sensitive skin her whole life. Her love and understanding of the human body gave her a unique perspective on solving her skin woes: instead of forcing the skin into submission, learn to speak its language and transform its behavior from the inside out. After years of R&D to understand how the skin works, Anna left her corporate job and founded Fitglow Beauty, a passion project-turned-high performance skincare and color cosmetics line, backed by volumes of evidence-based research.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.