Plant Protein Brow Gel

Description

Years ago our Founder, Jeannie asked Anna, Founder of Fitglow Beauty, to make a dupe for a conventional brow gel. It was a tall order, but after years of ingredient testing and fine tuning, Fitglow delivers a brow gel that delivers all the shape, fill and hold of conventional brow gels, but with plant-based ingredients that nourish and fortify, too. Plant Protein Brow Gels create seriously bold and beautiful brows. 

Featuring potent concentrations of plant actives and peptides to help restore weakened follicles, for thicker, healthier-looking brows. And a unique, plant-based fibre lift technology enhances, shapes and fills your brows naturally. Bamboo, rich in essential minerals, helps condition and protect brows from damage. Lupine protein essential amino acids condition brows to help prevent breakage and improve thickness. Horsetail plant extract, rich in silica, helps strengthens brow strands. 

Layer it on and brush upward using Fitglow's brow-perfect wand applicator for natural-looking fill, fluff and flexible hold. Choose clear, or 4 rich shades. 

"Fitglow Beauty's new Plant Protein Brow Gel is the answer to my long search for an all good-for-you brow gel that's effortless to apply, long-wearing and tinted with the perfect amount of pigment. Thank you Fitglow, for making my brow dreams come true!" -JEANNIE JARNOT

 

HOW TO USE IT

Brush with upward strokes for naturally fuller-looking brows.

INGREDIENTS

Superpower Ingredients

Bamboo, Cocoa, Horsetail Plant, Lupine, Rice

Full Ingredient List

Oryza Sativa (Rice) Bran Wax*, Hydrolyzed (Lupine) Plant Protein, Euphorbia Cerifera (Candellila) Wax*, Copernicia Cerifera (Carnauba) Wax*, Bambusa Vulgaris (Bamboo) Extract, Myrica Pubescens (Berry) Fruit Wax*, Stearic Acid (Cocoa), Equisetum Arvense (Horsetail) Plant Extract*, Olea Europaea (Olive) Oil*, Propanediol, May Contain: CI77492 (Iron Oxides), CI77891 (Titanium Dioxide), CI77491 (Iron Oxides), CI77499 (Iron Oxides)

* Organic

ABOUT THIS BRAND

When a lifelong athlete encounters the same skin hurdle time and time again, she handles it the only way she knows how: head-on. Anna Buss battled rosacea, hyperpigmentation, and sensitive skin her whole life. Her love and understanding of the human body gave her a unique perspective on solving her skin woes: instead of forcing the skin into submission, learn to speak its language and transform its behavior from the inside out. After years of R&D to understand how the skin works, Anna left her corporate job and founded Fitglow Beauty, a passion project-turned-high performance skincare and color cosmetics line, backed by volumes of evidence-based research.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.