Plum Lash Primer

Description

This vegan lash conditioning primer instantly coats your lashes with lash superfood ingredients for fuller, thicker and stronger looking lashes. The plum-hued formula delivers a clump-free volumizing lift and seamlessly blends in with mascara without compromising color. 

HOW TO USE IT

Wiggle brush starting at root of lash line and sweep upward. Follow with mascara for a lifting effect. 

INGREDIENTS

Superpower Ingredients

Bamboo, Castor, Horsetail, Lupine

Full Ingredient List

Hordeum Vulgare (Barley) Stem Water*, Aqua (Water), Bambusa Arundinacea (Bamboo) Stem Extract*, Lupinus Albus (Lupin) Seed Extract, Qquisetum, Arvense (Horsetail Plant) Extract*, Glyceryl Stearate, Cetearyl Alcohol (Plant Source), Sucrose Palmitate (Plant Sourced), Glyceryl Caprylate, Ricinus Communis (Castor) Seed Oil*, Magnesium Aluminum (Clay) Silicate, Acacia Senegal Gum, Glyceryl Rosinate (Plant Sourced), Potassium Palmitoyl Hydrolyzed, Wheat Protein, Sodium Stearoyl Lactylate, Pentylene Glycol, Xanthan Gum, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Magnolia Officinalis Bark Extract, Lecithin, Citric Acid, Rubus Chamaemorus (Cloudberry) Fruit Extract, Dehydroacetic Acid, Sodium Benzonate, Potassium Sorbate, Tocopherol, Ascorbyl Palmitate

*Organic

May Contain: CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 77861 (Tin Oxide), CI 77510 (Ferric Ferrocyanide) 

ABOUT THIS BRAND

When a lifelong athlete encounters the same skin hurdle time and time again, she handles it the only way she knows how: head-on. Anna Buss battled rosacea, hyperpigmentation, and sensitive skin her whole life. Her love and understanding of the human body gave her a unique perspective on solving her skin woes: instead of forcing the skin into submission, learn to speak its language and transform its behavior from the inside out. After years of R&D to understand how the skin works, Anna left her corporate job and founded Fitglow Beauty, a passion project-turned-high performance skincare and color cosmetics line, backed by volumes of evidence-based research.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.