Ingredients®
Ingredients® is a long-time dream come true for Eric and Myriam Malka, the husband and wife team who founded the eponymous brand, The Art of Shaving. Their vision for Ingredients® is to raise the bar on purity and redefine what healthy, safe and transparent products should be about. Their definition was simple—yet not easy to achieve. The goal: products made with 100% pure plant-based ingredients that would not be diluted with water or processed with petroleum-based ingredients. Ingredients® would contain no hidden fillers or chemical preservatives. For maximum efficacy, they limited their formulas to the fewest ingredients— and delivered them in high dosages. Then they did something radically transparent. It was something no other brand had ever done before. They printed the name of every ingredient—along with the exact percentage used—on the front of each Ingredients® bottle so we can see precisely what each product contains. It was this obsessive focus on natural plant-based ingredients that inspired the company name, Ingredients®.
