Mora means a pearl in Farsi. Like a pearl, Mora believes beauty is a precious part of a person's day. Co-Founders Minara El-Rahman and Jasmine Dayal wanted to bring a clean cosmetics line that nourishes beauty, not mask it. Like the beauty of a pearl, Mora sees the beauty that already exists in all. Rather than complicate a beauty routine, they seek to simplify by offering multitasking high-performance beauty products.To honor Minara's Muslim heritage, Mora Cosmetics became a halal, clean, vegan beauty line, supporting ethical working conditions and sustainable practices to protect our precious planet and resources.