Color Theory Eye Palettes

Description

withSimplicity Color Theory Eye Palettes are designed with color theory in mind to enhance natural eye color without the guesswork. Available in four options, Blue Eyes, Green Eyes, Hazel Eyes, and Brown Eyes, each palette includes four naturally pigmented eyeshadows selected to complement and intensify a specific eye color. The sleek, compact case keeps the coordinated shades together for easy application at home or on the go.

Jojoba, lavender and rosemary help nourish the skin, while rich pigments provide lasting color. The coordinated shades can be worn individually or blended together, making it easy to create everything from subtle definition to a more expressive look.

HOW TO USE IT

Apply to the eyes with an eye brush. Use dry or dampen the brush with water for greater color intensity. Press the pigment onto the eyelid for a bolder, more concentrated application. 

INGREDIENTS

Superpower Ingredients

Jojoba Oil, Lavender Extract, Rosemary Extract

Full Ingredient List

Oryza Sativa (Rice) Powder*, Mica, Silica, Magnesium Stearate, Vitis Vinifera (Grape) Seed Oil*, Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract, Olea Europaea (Olive) Leaf Extract*, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender) Flower Extract, Hydrastis Canadensis (Goldenseal) Root Extract, Simmondsia Chinensis (Jojoba) Seed Oil*, Tocopherol (Vitamin E), May Contain/Peut Contenir: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499), Mica

*Organic

ABOUT THIS BRAND

withSimplicity is a beauty brand based in Harrisonburg, Virginia, dedicated to making high-quality, healthy beauty skincare and makeup accessible to all. Founded by Irina Dovganetskiy, a mother and Master Esthetician, withSimplicity was born from her passion for natural, plant-based ingredients and a desire to simplify beauty routines without compromising on quality. Every product is crafted with carefully sourced, minimal ingredients that align with a mindful lifestyle, offering a thoughtful alternative to conventional beauty.

Committed to giving back, withSimplicity supports local and global communities through initiatives like partnering with New Creation to combat human trafficking. . Rooted in sustainability and social impact, withSimplicity proves that self-care and community care can go hand in hand.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.