Bright Now PHA & Rosehip Exfoliating Toner

Description

Pai Skincare Bright Now PHA & Rosehip Exfoliating Toner is an ultra-gentle acid exfoliant designed to support a brighter, more even complexion. Suitable for daily use, it helps refine skin texture while maintaining comfort—no tingling or tightness. This fragrance-free, alcohol-free tonic offers a balanced approach to exfoliation, making it ideal for those seeking effective yet skin-friendly care.

Formulated with polyhydroxy acids, it helps lift away dull surface buildup for smoother, more refined-looking skin. Featuring the first COSMOS-certified niacinamide to help maintain balance, while aloe vera and hyaluronic acid provide lightweight hydration and a soothing feel. With regular use, skin feels refreshed, calm, and comfortably hydrated, with a soft, natural radiance.

HOW TO USE IT

Shake well before each use to ensure the formula is evenly mixed. Apply once daily, either in the morning or evening, on cleansed and completely dry skin. Soak a reusable cotton pad with the solution, then gently sweep it across the face and neck, avoiding the eye area. Allow the product to fully absorb before proceeding with the rest of the routine. For best results, use light, even strokes without over-saturating the skin.

INGREDIENTS

Superpower Ingredients

Aloe, Deep Sea Magnesium, Hyaluronic Acid, Niacinamide, Poly Hydroxy Acid (PHA), Rosehip Extract

Full Ingredient List

ABOUT THIS BRAND

Pai Skincare is made for people with sensitive skin, by people with sensitive skin. Made in-house at Pai's ECOCERT lab in London, Pai is a British brand through and through, but borrowed the Maori word “pai”, meaning “goodness”. Pai avoids anything that has the potential to upset or imbalance sensitive skin, creating skincare products that are both good for your skin and that are environmentally friendly.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.