Brow Gel

Description

withSimplicity Brow Gel shapes, defines, and holds brows in place with a natural, long-lasting finish. The lightweight, flexible formula provides effortless control without stiffness or flaking.

Made with plant-powered ingredients, it helps nourish and condition brows while enhancing their natural shape. Perfect for taming unruly hairs or adding definition, it’s an essential step for a polished, everyday look.

HOW TO USE IT

Gently brush the applicator through your brows using upward and outward strokes to shape, define, and set them in place. For a fuller look, apply additional layers as needed until you reach your desired intensity. Allow to dry for a long-lasting hold.

INGREDIENTS

Superpower Ingredients

Glycerin, Lavender, Rosemary

Full Ingredient List

Tinted Brow Gel Ingredients
Water, Hydrolyzed Corn Starch, Glycerin*, Pentylene Glycol, Hydroxyethylcellulose, Propanediol, Aloe Barbadensis Leaf Juice*, Vanilla Planifolia Fruit Extract*, Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Leaf Extract, Cinnamomum Cassia Leaf Extract*, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender) Flower Extract, Hydrastis Canadensis (Goldenseal) Extract, Phytic Acid, Sodium Hydroxide.

May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77499, CI 77491)

*Organic

ABOUT THIS BRAND

withSimplicity is a beauty brand based in Harrisonburg, Virginia, dedicated to making high-quality, healthy beauty skincare and makeup accessible to all. Founded by Irina Dovganetskiy, a mother and Master Esthetician, withSimplicity was born from her passion for natural, plant-based ingredients and a desire to simplify beauty routines without compromising on quality. Every product is crafted with carefully sourced, minimal ingredients that align with a mindful lifestyle, offering a thoughtful alternative to conventional beauty.

Committed to giving back, withSimplicity supports local and global communities through initiatives like partnering with New Creation to combat human trafficking. Rooted in sustainability and social impact, withSimplicity proves that self-care and community care can go hand in hand.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.