Shampoo

Description

Routine Shampoo is like a protein shake for your hair. Infused with vegetable-based keratin, this shampoo delivers balanced amino acids to each strand, reducing static and frizz while enhancing elasticity, shine, and strength. 

Sexy Sadie Hydrating Shampoo: Hydrating for thirsty, wavy or curly hair with notes of ylang ylang, sweet orange, vanilla & cinnamon. Sweet orange oil helps protect against breakage, while cinnamon and ylang ylang stimulate circulation at the roots, promoting healthy hair growth. Perfect for all hair types, it leaves your hair soft, strong, and full of life.

The Curator Volumizing Shampoo: Volumizing for uninspired, fine or oily hair with notes of eucalyptus, geranium, black spruce & cocoa. Astringent oils of eucalyptus & black spruce remove buildup, promoting lift from the roots. Cocoa, an antioxidant, limits free radicals and restores bounce.

Johnny's Cash Energizing Shampoo: Energizing for weary, dull or thin hair with notes of cedarwood, pine, bergamot & patchouli. Oils of pine harmonize & nourish the scalp. Ylang ylang & cedwarwood support circulation at the roots to help promote hair growth.

Cat Lady Smoothing Shampoo: Smoothing for frizzy, tangled or damaged hair with notes of coconut, pineapple, vanilla & cocoa. Oils of coconut & vanilla help hydrate, detangle and heal split ends while pineapple supports increased smoothness and protection against damage from free radicals.

HOW TO USE IT

Apply to wet hair and massage gently. This low-lather formula cleanses without synthetic foaming agents. For a richer lather, repeat. Leaves hair healthy and pH-balanced.

INGREDIENTS

Full Ingredient List

Sexy Sadie: Water, Cocamidopropyl Hydroxysultaine, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Disodium Lauryl Sulfosuccinate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Sodium Benzoate, Pogostemon Cablin (Patchouli) Leaf Oil, Potassium Sorbate, Glycerin, Cananga Odorata (Ylang Ylang) Flower Oil, Citrus Sinensis (Orange Peel) Oil, Vanilla Planifolia Fruit Oil, Michelia Champaca Flower Oil, Cinnamomum Zeylanicum (Cinnamon) Bark Oil, Wheat Amino Acids, Soy Amino Acids, Theobroma Cacao (Cocoa) Seed Extract, Arginine HCl, Serine, Threonine, Rosa Centifolia (Rose) Flower Extract, Lavandula Angustifolia (Lavender) Flower Extract, Cymbopogon Citratus (Lemongrass) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Urtica Dioica (Nettle) Extract, Melissa Officinalis (Melissa) Leaf Extract, Mentha Piperita (Peppermint) Leaf Extract, Yucca Schidigera Root Extract, Urtica Dioica (Nettle) Leaf Extract, Equisetum Arvense (Horsetail) Leaf Extract, Sodium Levulinate, Benzyl Alcohol*, Limonene*

The Curator: Water, Cocamidopropyl Hydroxysultaine, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Disodium Lauryl Sulfosuccinate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Sodium Benzoate, Potassium Sorbate, Glycerin, Pelargonium Roseum (Rose Geranium) Leaf Oil, Eucalyptus Globulus (Eucalyptus) Leaf Oil, Helianthus Annuus (Sunflower) Seed Oil, Pogostemon Cablin (Patchouli) Oil, Picea Mariana (Black Spruce) Leaf Oil, Theobroma Cacao (Cocoa) Seed Extract, Wheat Amino Acids, Soy Amino Acids, Theobroma Cacao (Cocoa) Seed Extract, Arginine HCl, Serine, Threonine, Rosa Centifolia (Rose) Flower Extract, Lavandula Angustifolia (Lavender) Flower Extract, Cymbopogon Citratus (Lemongrass) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Urtica Dioica (Nettle) Extract, Melissa Officinalis (Melissa) Leaf Extract, Mentha Piperita (Peppermint) Leaf Extract, Yucca Schidigera Root Extract, Urtica Dioica (Nettle) Leaf Extract, Equisetum Arvense (Horsetail) Leaf Extract, Sodium Levulinate, Benzyl Alcohol*, Citronellol*, Linalool*, Limonene*

Johnny's Cash: Water, Cocamidopropyl Hydroxysultaine, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Disodium Lauryl Sulfosuccinate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Sodium Benzoate, Potassium Sorbate, Glycerin, Pogostemon Cablin (Patchouli) Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Pinus Sylvestris (Pine) Leaf Oil, Cedrus Atlantica (Cedar) Bark Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Vanilla Planifolia (Vanilla) Fruit Oil, Wheat Amino Acids, Soy Amino Acids, Theobroma Cacao (Cocoa) Seed Extract, Arginine HCl, Serine, Threonine, Rosa Centifolia (Rose) Flower Extract, Lavandula Angustifolia (Lavender) Flower Extract, Cymbopogon Citratus (Lemongrass) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Urtica Dioica (Nettle) Extract, Melissa Officinalis (Melissa) Leaf Extract, Mentha Piperita (Peppermint) Leaf Extract, Yucca Schidigera Root Extract, Urtica Dioica (Nettle) Leaf Extract, Equisetum Arvense (Horsetail) Leaf Extract, Sodium Levulinate, Theobroma Cacao (Cocoa) Seed Extract, Limonene*, Linalool*, Citral*, Farnesol*, Geraniol*

Cat Lady: Water, Cocamidopropyl Hydroxysultaine, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Disodium Lauryl Sulfosuccinate, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Cocos Nucifera (Coconut) Fruit Extract, Sodium Benzoate, Potassium Sorbate, Glycerin, Vanilla Planifolia Fruit Oil, Flavor (Natural And Organic Flavor Oils: Pineapple And Strawberry), Wheat Amino Acids, Soy Amino Acids, Theobroma Cacao (Cocoa) Seed Extract, Arginine Hcl, Serine, Threonine, Rosa Centifolia Flower Extract (Rose), Lavandula Angustifolia (Lavender) Flower Extract, Cymbopogon Citratus Extract (Lemon Grass), Rosmarinus Officinalis (Rosemary) Leaf Extract, Urtica Dioica (Nettle) Extract, Melissa Officinalis Leaf Extract, Mentha Piperita (Peppermint) Leaf Extract, Yucca Schidigera Root Extract, Urtica Dioica (Nettle) Leaf Extract, Equisetum Arvense Extract (Horesetail), Sodium Levulinate, Benzyl Alcohol

*Naturally occurring in essential oils

ABOUT THIS BRAND

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.