Davids premium natural toothpaste is made using the highest quality naturally sourced and naturally derived ingredients to safely & effectively whiten teeth, fight plaque, and freshen breath. Their formulas are free from artificial flavors, preservatives, colors, and sweeteners. They are also vegan and cruelty-free and packaged in recyclable aluminum tubes. Davids is committed to using premium USA Origin ingredients that are of the highest quality and to support jobs in America.