REVERIE

REVERIE is a California-based haircare brand founded by industry-leading hairstylist Garrett Markenson. After years spent behind the chair listening to his clients’ needs, Garrett was inspired to create a line that simplifies haircare while elevating its standards. REVERIE was born from this vision—a minimalist collection of clean, high-performing essentials designed for all hair types and textures. Each product is crafted using skincare-inspired methodology, blending thoughtful innovation with nature’s intelligence. Produced in small batches in California, REVERIE emphasizes quality, transparency, and intention at every stage—from ethically sourced vegan ingredients to sustainable packaging and rigorous in-salon and lab testing.

Guided by a belief in meaningful impact, REVERIE partners with family-run farms around the world that cultivate organic, Fair Trade, and EcoCert-certified botanicals. These partnerships ensure every ingredient is grown and harvested with care for both people and planet. REVERIE’s commitment to ethical sourcing, environmental responsibility, and mindful product