Free + True

How do I choose the right Free + True product for my skin type?

Choosing the right Free + True product starts with understanding what your skin is asking for right now. The line is designed to be intuitive, flexible, and easy to personalize.

For dry or dehydrated skin, reach for deeply hydrating, replenishing formulas like the Milk + Tansy Bi-Phase Essence, which restores comfort and bounce.

If your skin looks dull or uneven, the Bright Side Vitamin C Serum helps bring clarity, brightness, and a more even tone.

For delicate or easily irritated areas, especially around the eyes and nose, the Great Awakening Eye Cream delivers targeted hydration, softness, and visible smoothness without overwhelming sensitive skin.

Because Free + True formulas are botanical-rich and thoughtfully balanced, many products work beautifully across multiple skin types.

Are Free + True products fragrance-free?

Free + True does not use synthetic fragrance. Instead, scent comes naturally from botanical extracts and essential oils used within the formulas.

These aromas are subtle, plant-derived, and designed to feel calming and fresh rather than overpowering, making the line well suited for those who prefer a gentle, naturally scented skincare experience.

How are Free + True formulas developed and tested?

Free + True formulas are developed by an esthetician and tested where it matters most: in the treatment room, on real skin, with real feedback. Each product is refined through hands-on use by professionals and clients alike, ensuring it performs beautifully in everyday life, not just in theory.

This esthetician-led approach results in skincare that feels intuitive, effective, and genuinely supportive of the skin’s natural rhythms.

Can Free + True products help with fine lines or early signs of aging?

Yes. Free + True focuses on supporting skin health at every stage, using antioxidant-rich botanicals, hydrating oils, and targeted actives to help maintain firmness, smoothness, and vitality.

Products like the Bright Side Vitamin C Serum help protect against environmental stress while supporting brighter, more resilient-looking skin over time.

What are the Free + True hero products?

Free + True is known for streamlined, high-performance essentials, and several standouts have earned hero status at Beauty Heroes:

1. Great Awakening Eye Cream → A lightweight yet nourishing eye cream that smooths, firms, and brightens the delicate eye area. A longtime Beauty Heroes favorite.
2. Body Prophet → A silky body serum powered by skin-soothing botanicals to hydrate, protect, and leave skin feeling supple and cared for.
3. Milk + Tansy Bi-Phase Essence → A cult-loved bi-phase essence that calms, hydrates, and delivers that coveted glazed-skin finish.

These heroes are celebrated for their versatility, sensorial elegance, and real-world performance—making them ideal entry points into the Free + True line.