Innersense Organic Beauty

What is Innersense Organic Beauty?

Innersense Organic Beauty is a leading clean haircare brand focused on nourishing hair and scalp health using organic, plant-based ingredients.

The brand combines certified organic botanicals with salon-level performance to create shampoos, conditioners, and other hair treatments that support healthy hair from the inside out.

Innersense is known for its transparency, ethical sourcing, and formulas designed to work with the hair’s natural texture rather than against it, and has been endorsed by several celebrity stylists and celebrities themselves, including Jessica Alba and Shawn Mendes.

Is Innersense good for your hair?

Yes. Innersense products are formulated to support long-term hair and scalp health rather than provide short-term cosmetic results.

The brand avoids ingredients such as sulfates, parabens, and silicones, which build up on the hair and scalp.

Instead, Innersense uses beneficial, plant-based ingredients like coconut oil–derived cleansers, which gently cleanse without drying; nourishing shea butter, pumpkin seed oil, and aloe, which help nourish and soften the hair; and rice or quinoa proteins and tamanu seed oil, which support strength, elasticity, and shine.

Does Innersense use sulfates or parabens?

No. Innersense Organic Beauty products are free from sulfates, parabens, silicones, and synthetic fragrances. The formulas use gentle, non-stripping cleansers and plant-derived preservatives, making them suitable for sensitive scalps and color-treated hair.

Can Innersense Organic Beauty be used for curly hair?

Yes, absolutely.

Innersense is especially popular within the curly hair community because its products enhance natural curl patterns without weighing your hair down. The formulas provide hydration, definition, and frizz control while maintaining curl integrity. Many of the brand’s shampoos, conditioners, and styling products are curl-friendly and considered curly girl approved, while aligning well with curly hair care routines.

While most products are suitable for curly hair, they can be used by all hair types, and Innersense Organic Beauty offers a variety of additional products designed for other common hair and scalp care concerns.

How to choose the perfect Innersense shampoo for your hair type?

Innersense is known for having formulas that are specialized and inclusive. Choosing the right Innersense shampoo depends on your hair’s texture, moisture level, and scalp needs.

If your hair is fine or oily, look for lightweight, clarifying options that cleanse without heaviness, such as the Pure Harmony and Pure Inspiration formulas. Dry, thick, or textured hair benefits from richer, more moisturizing formulas like the Hydrating Hairbath and Conditioner. Normal to dry hair can benefit from the Color Radiance collection, which is not only for color-treated hair. And sensitive scalps or those prone to allergies will enjoy the Clarity collection. For color-treated or chemically processed hair, gentle, nourishing shampoos help maintain vibrancy and strength. Understanding whether your hair needs balance, hydration, or repair will help guide the best choice within the Innersense range.

Who owns Innersense Organic Beauty?

Innersense Organic Beauty is a privately owned company founded by husband-and-wife team Greg and Joanne Starkman.

The brand was created after Joanne, a professional hairstylist, experienced health challenges and began rethinking the ingredients she was using in the salon. Together, the Starkmans set out to create a truly clean, high-performance haircare line rooted in organic ingredients, transparency, and holistic wellness.

Innersense is also deeply philanthropic. The founders’ daughter, Morgan, has Williams Syndrome, a rare genetic condition, and this personal experience has shaped the company’s commitment to giving back. Innersense actively supports causes related to disability advocacy, environmental protection, and community wellness, integrating social impact into its core business model.

Today, Innersense remains founder-led and independently operated, staying true to its mission of supporting hair health, human connection, and environmental responsibility through conscious formulation and purpose-driven business practices.