Antonym Cosmetics was founded by Miami makeup artist Valerie Giraud who sought to create the best organic makeup and makeup brushes that were cruelty-free, gentle on the skin and that offered professional-level performance. She created Antonym to bridge the gap between ingredients and performance, and the result was Antonym, a natural makeup line that offers professional-level performance without compromising by using known harmful makeup ingredients. Antonym Cosmetics is gentle on the skin and the environment, yet offers exciting colors with strong pigmentation and gorgeous luminosity. Antonym is proud to say that the entire makeup line is Ecocert certified.