After the birth of her first child, Plume Founder Lauren Bilon suffered from significant hair and eyelash loss. Her lashes regrew with a pharmaceutical product, but she endured dangerous side effects including discolored eyelids, burning skin, and blurred vision. To salvage her eye health, she turned to glue-on false eyelashes, but those led to a severe and painful eye infection. Disenchanted by her options, Lauren took the reins.

Through extensive research, she achieved dramatic eyelash enhancements from a host of natural ingredients. However, many of the ingredients were hard to find, required refrigeration, perished quickly, and refused to mix together. Lauren partnered with leading natural and organic cosmetics formulator who helped Lauren transform her formula into a stable, non-toxic, long-lasting, effective formula. Through the power of women and Mother Nature, Plume was born.