Āthr Beauty was founded by Tiila Abbitt, a passionate, highly creative product developer with a BFA in sculpture and an MFA in fashion design. Tiila’s obsession with sustainability, fashion and beauty inspired her to learn how to formulate color cosmetics with a very large ingredient ban list and how to substitute harmful ingredients with clean alternatives. She noticed natural makeup formulations available couldn’t compete with the efficacy of conventional beauty and that the space lacked choice of color and trend, as well as truly sustainable packaging. This journey led her to launch Āthr Beauty makeup, a zero-waste, eco-friendly, vegan, cruelty-free and ethical highly pigmented line of color cosmetics.