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Eye Serum

Eye Serum Eye Serum Eye Serum Eye Serum

Eye Serum

11 reviews



Eye Serum was created to support minimizing the appearance of dark circles and puffiness that impact the delicate eye area marking a new generation of eye contour treatments. A 100% active formula created with an advanced delivery system to precisely release the krypto-encapsulated ingredients including botanically extracted caffeine from green coffee beans, B-escin extracted from horse chestnut and fucans from brown algae kelp.

In this ultra-lightweight gel Eye Serum, Ayuna uses the power of Kryptosomes, an in-house multilamellar vesicular system for ingredient delivery, composed of several layers that envelope and capture the hydrophilic ingredients to provide deeper penetration. These are like spheres within spheres to help support deeper penetration for greater stability, potency, bioavailability and sustained release. 

Phospholipids are used that benefit from pure organic alcohol (a solvent capable of disrupting barrier function of the stratum corneum) by incorporating this compound into the formulation to maximize potential penetration without causing skin to suffer from dryness. This helps to support the penetration of the active ingredients within Eye Serum. You will sense the organic alcohol when applying and may detect the marina scent of the powerful sea minerals, harvested off the coast of Brittany, France. 


Apply eye serum daily to clean skin and gently massage the eye contour until completely absorbed. 


Superpower Ingredients

Sea Algae, Green Coffee Bean, Horse Chestnut, Lemon Water

Full Ingredient List

Citrus Limon (Lemon) Fruit Water*, Propanediol, Alcohol*, Lecithin, Escin, Caffeine, Ascophyllum Nodosum Powder, Hellianthus Annuus (Sunflower) Seed Oil, Sclerotium Gum, Silica, Xanthan Gum, Pullulan, Tocopherol, Fragrance (Parfum)**, Linalool


**Natural Essential Oil-Based Fragrance (Gurjum Balsam, Holy Wood, Myrrh, Chamomile, Rosemary, Buchu)


Ayuna was founded by Isabel Ramos and Begoña Sanjuan, two seasoned beauty professionals with a vision for innovation. Begoña is a master esthetician, passionate beauty industry professional and expert in product development, Spa and Wellness therapies and aesthetic treatments. Dr. Isabel Ramos has a PhD in chemistry and is an expert in Green Technology and the development of natural cosmetics with a unique understanding the science of the skin, biochemical and biophysical mechanisms and the art of product textures.

Through Ayuna's essential skincare products, Begoña and Isabel introduce a whole new dimension to how to treat the skin based on topical fasting and well-aging. Topical fasting has the same basis as general fasting; eliminate overstimulation, limit intake and provide a balanced diet to allow for self-repair and self-regeneration mechanisms to be immediately activated. Well-aging applies the principles of epigenetics and the brain-skin connection to refocus our view of skin aging. Research shows that our thoughts, lifestyle and environment can alter our DNA. Ayuna skincare embraces this research, with a slow and intentional approach to aging that gives us the space to connect with beauty in a positive way and adapt the teachings of mindfulness to the realm of beauty. Begoña and Isabel’s experience in skincare, combined with their extensive understanding of the sophisticated beauty client, active ingredients and application methodology led them to a natural evolution in the field of skincare. From this alliance of knowledge and experience Ayuna, Less Is Beauty was born – an evolutionary scientific-botanical approach to cosmetics that favors simple beauty and a commitment to pure, effective and clean cosmetics.


Customer Reviews
4.0 Based on 11 Reviews
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Laura L.
United States United States

Didn't want to like it this much!

I got this in a BH subscription box. I feel like the price is a little steep (as with all Ayuna products) but the results are unmatched. I went on vacation and left this at home, and really saw the difference that this product has been making in firming up the area around my eyes. I am going to have to repurchase! My only complaint is that I have to be careful with application as it can burn if any of it goes beyond the lash line. Also, remember to twist the pump closed each time to stretch the product. I was lazy about this and lost a lot of product to drying inside the nozzle.

A Beauty Heroes® Customer
United States United States

Daily pick

Received this in a discovery box and have continued to purchase ever since. I wish I had taken before and during photos, because the results are really impressive. I continue to use this daily, in the morning - while I only wear make up 1-2 times a week, it layers beautifully underneath without breaking down my makeup or going crepey. One pump is very generous so I tend to do a half or 3/4 pump, and even then am able to tap it on around my eyes in that “2” shape as Ayuna instructs. I love that explanation, “product drift” is so underestimated and I don’t want it down in my lashes. I have sensitive/reactive skin and have not had irritation. The only time this serum doesn’t work for me is high summer in our very dry climate - then it’s just a bit too dry for me and I make some adjustments.

Shaaron F.
United States United States

Effective Product

This is my third bottle of Ayuna’s Eye Serum. This is an effective product that feels so soothing. It is light, yet provides excellent hydration. I am definitely a fan!

Singapore Singapore


This is one of the rare products in Ayuna's line that works decently for me (and i've tried many). Slight lightening of dark circles; not much in terms of firming / tightening. It can be a little rich for me and I do get bumps / spots / milia at the outer corners of my eyes sometimes. One pump is too much for me so I try not do a full pump, though this causes whatever that's left in the mouth of the pump to harden and it's hard to "melt" it back so some of it is wasted. Not ideal at this price point.

Alison S.
Canada Canada

Smells fishy on my skin

I haven’t really used this serum steadily for an extended period of time to be able to comment on how it works because each time I use it the smell turns fishy on me. Something about it does not react pleasantly with my skin unfortunately. Hope it’s not the case for others because I think the formulation looks excellent.


Beauty Heroes®

Thank you for sharing your experience with Eye Serum. The product contains some potent marine minerals which can give off a scent similar to what you describe. We know that it can be a surprise at first but we promise the results of Eye Serum speak for themselves!

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