Hibiscus Beauty Booster

Description

 Honua Founder and Master Esthetician, Kapua Browning, believes in making high-potency plant-based products from the best ingredients on earth, and primarily from her home islands. Hibiscus, the state flower of Hawaii, takes center stage in her newest creation.

Introducing the Hibiscus Beauty Boost, with just three ingredients, percentages are high and so are the results. With Hawaiian hibiscus to boost radiance, Hawaiian astaxanthin to protect from free-radical damage, and hyaluronic acid to moisturize and hydrate, you may now add a high-potency booster to your daily skincare routine.

HOW TO USE IT

Add a few drops of Hibiscus Beauty Boost to Aloha Youth Serum, Malu SPF or your foundation to amplify hydration, protection and glow. In the evening, apply after exfoliating with Hawaiian Beauty Water, and layer under Ōlena Oil or Māhealani Moonlit Glow Balm.

INGREDIENTS

Superpower Ingredients

Astaxanthin, Hibiscus, Hyaluronic Acid.

Full Ingredient List

Aqua (Water), Sodium Hyaluronate, Hibiscus Rosa-Sinensis (Hibiscus) Petal Powder, Astaxanthin, Benzyl Alcohol, Dehydroacetic Acid 

ABOUT THIS BRAND

Kapua Browning, Founder of Honua Skincare has a family lineage known for protecting the land, water and farmlands of Hawai’i. Growing up, Kapua immersed herself in the study of Hawaiian botanical skincare, becoming a licensed esthetician and instructor. She and her husband Brandon, a Hawaiian Traditional Medicine practitioner, began crafting customized oils and tinctures for their clients using native Hawaiian botanicals. In 2016, they birthed a brand with only one given name: Honua. Through Honua, which means ‘earth’ in Hawaiian, Kapua channels her passion for expert-formulated skincare that incorporates native plants and farming rituals of Hawai’i, while giving back a portion of her profits to three organizations in her homeland: 'Āina Provide, Hoa 'Āina O Mākaha and the Hawaiian Legacy Reforestation Initiative.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.