




I Create Definition Styling Foam
Description
Innersense Organic Beauty I Create Definition Styling Foam brings flexible hold, curl definition, and natural texture together in a lightweight styling foam. Suitable for all curl patterns and textures, the airy foam distributes easily through wet hair and helps shape curls while maintaining softness and movement. It supports natural texture without leaving hair stiff or weighed down.
Amaranth seed extract and pequi oil provide nourishing care that helps smooth the hair and support strand resilience, while aloe leaf juice delivers lightweight hydration. The foam coats curls evenly, encouraging separation and definition without stiffness. Curls appear more structured and polished, with natural bounce, flexible hold, and a soft, touchable finish.
HOW TO USE IT
Apply 1–2 pumps to the palms and rub the foam between the hands before distributing through wet hair. Smooth through sections or scrunch into curls to encourage definition and texture. Allow hair to air dry for a natural finish or use a diffuser for added shape and volume. Adjust the amount used as needed based on hair length and texture.
INGREDIENTS
Superpower Ingredients
Aloe Vera, Amaranth, Pequi
Full Ingredient List
Water/Aqua/Eau, Sucrose, Pullulan, Aloe Barbadensis Leaf Juice, Glycerin, Caprylyl/Capryl Glucoside, Galactoarabinan, Pyrus Malus (Apple) Fruit Extract, Potassium Sorbate, Sodium Levulinate, Citric Acid, Lavandula Angustifolia (Lavender) Oil, Amaranthus Caudatus Seed Extract, Sodium Gluconate, Phospholipids, Linum Usitatissimum (Linseed) Seed Oil, Glycine Soja (Soybean) Oil, Sodium Benzoate, Caryocar Brasiliense (Pequi) Fruit Oil, Linalool
ABOUT THIS BRAND
Innersense was founded on the belief that we are all reflections of our inner world. After their first born daughter was diagnosed with a rare genetic disorder, beauty industry veterans Greg and Joanne Starkman sought counsel to help navigate the unchartered territory of raising a child with a disability. Their most reassuring advice was simply, “trust your inner sense.” Today, through the vehicle of organic beauty, they inspire customers all over the world to trust their inner wisdom, the greatest source of enduring happiness and peace. Innersense was formulated for daily ritual. Each organic hair product delivers beauty without compromise; salon-quality results without any of the harsh or toxic ingredients commonly found in traditional salon products.
With a commitment to complete ingredient transparency, Innersense is formulated with the highest regard for customers, environment and planet. Using organic, wild-harvested and biodynamic plant ingredients, the organic hair care collection is free of sulfates, ethoxylates, petrochemicals, formaldehyde compounds, PEGs and phthalates and made without artificial color and fragrance, GMOs, gluten and parabens. Innersense is also a 1% For the Planet Company, a certified green company and a compact signer of the Safe Cosmetics and Truth in Labeling Acts.
The Beauty Heroes Standard
Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:
- Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
- Is cruelty-free and has not been tested on animals.
- Does not contain synthetic fragrance.
- Does not contain silicones.
- Does not contain synthetic acrylates or petrochemical-derived polymers.
- Does not contain PEGs (polyethylene glycols).
- Does not contain sulfates.
- Does not contain parabens.
- Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
- Does not contain chemical UV filters.
Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.
To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.
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