I Create Hold

Description

Innersense Organic Beauty I Create Hold provides flexible styling support with a plant-based gel designed to shape and define hair while maintaining moisture and shine. Offering medium hold, the lightweight texture helps create polished styles without leaving hair feeling stiff or weighed down. The gel distributes evenly through the hair, making it suitable for enhancing natural texture or adding structure to styled looks.

Organic honey and a blend of botanical extracts help condition the hair while supporting softness and manageability. The nourishing ingredients contribute to a smooth appearance and natural-looking shine from roots to ends. Hair maintains touchable texture and flexible hold, allowing styles to retain shape while preserving movement and softness.

HOW TO USE IT

Apply a small amount to damp hair and work through evenly with fingers, focusing on mid-lengths to ends for definition. Use more product as needed for additional hold or structure, adjusting based on hair length and texture. Allow hair to air dry or shape as desired to support your preferred style. For added control, gently scrunch or smooth sections while drying to enhance definition and manageability.

INGREDIENTS

Superpower Ingredients

Aloe, Honey, Horsetail, Nettle, Rooibos

Full Ingredient List

Water (Aqua/Eau), Aloe Barbadensis Leaf Juice*, Hydroxyethylcellulose, Maltodextrin Copolymer, Potassium Hydroxide, Gluconolactone, Sodium Benzoate, Calcium Gluconate, Alkyl Acrylate Crosspolymer, Citrus Aurantium Dulcis (Orange) Peel Oil, Caprylic/Capric Triglyceride, Potassium Sorbate, Sodium Phytate, Glycerin*, Chamomilla Recutita (Matricaria) Flower Extract*, Eucalyptus Globulus Leaf Extract*, Ginkgo Biloba Leaf Extract*, Aspalathus Linearis Leaf Extract*, Honey Extract*

*Organic

ABOUT THIS BRAND

Innersense was founded on the belief that we are all reflections of our inner world. After their firstborn daughter was diagnosed with a rare genetic disorder, beauty industry veterans Greg and Joanne Starkman sought counsel to help navigate the unchartered territory of raising a child with a disability. Their most reassuring advice was simply, “trust your inner sense.” Today, through the vehicle of organic beauty, they inspire customers all over the world to trust their inner wisdom, the greatest source of enduring happiness and peace. Innersense was formulated for daily ritual. Each organic hair product delivers beauty without compromise; salon-quality results without any of the harsh or toxic ingredients commonly found in traditional salon products.

With a commitment to complete ingredient transparency, Innersense is formulated with the highest regard for customers, environment, and planet. Using organic, wild-harvested, and biodynamic plant ingredients, the organic hair care collection is free of sulfates, ethoxylates, petrochemicals, formaldehyde compounds, PEGs, and phthalates and made without artificial color and fragrance, GMOs, gluten and parabens. Innersense is also a 1% For the Planet Company, a certified green company, and a compact signer of the Safe Cosmetics and Truth in Labeling Acts.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.