Precision Mascara

Description

Manasi 7 Precision Mascara is a rich, creamy mascara that shapes, separates and defines lashes with buildable intensity. Its emollient texture coats lashes evenly for soft, natural volume, while the water-repellent wax base helps maintain a neat finish. The deep obsidian shade delivers blackest-black definition without overwhelming the eyes.

Activated charcoal and selected mineral pigments create the inky black color. Castor seed, marula seed and sweet almond oils provide conditioning slip, while beeswax helps shape lashes and maintain softness. Shea butter adds moisturizing richness to the base. Applied in light layers for a subtle effect or built for greater intensity, the formula allows for customizable volume and depth.

HOW TO USE IT

Curl the lashes, then place the wand at the roots of the upper lashes. Gently wiggle it from side to side before sweeping upward through the tips. Apply a light coat and allow it to dry completely before adding another. Build up to three coats for greater volume, definition, and intensity.

INGREDIENTS

Superpower Ingredients

Activated Charcoal, Beeswax, Carnauba Wax, Castor Seed Oil, Marula Seed Oil, Sweet Almond Oil

Full Ingredient List

Aqua (Water), Cera Alba (Beeswax)*, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax*, Charcoal Powder, Prunus Amygdalus Dulcis (Sweet Almond) Oil*, Glycerin, Pentylene Glycol, Stearic Acid, Sclerocarya Birrea (Marula) Seed Oil, Pullulan, Butyrospermum Parkii (Shea) Butter*, Acacia Senegal Gum, Glyceryl Caprylate, Magnesium Aluminum Silicate, Tocopherol (Vitamin E), Cellulose Gum*, Sodium Dehydroacetate, P-Anisic Acid, Sodium Hydroxide, CI 77499 (Iron Oxides)

*Organic 

ABOUT THIS BRAND

Manasi 7 is a Swedish minimalist beauty brand founded in 2018 by Susanne Manasi, a professional makeup artist with more than 20 years of experience and several years of experience in cosmetic product development. Her background in makeup artistry and interest in conscious living shaped the brand’s considered approach to color cosmetics, combining professional artistry with carefully selected natural, wild-harvested, microbiome-friendly and certified organic ingredients. Created with all skin tones in mind, the collection reflects a philosophy of simplicity, versatility and intentional beauty.

Based in Sweden, Manasi 7 creates timeless, multifunctional makeup designed to streamline a beauty routine with versatile formulas that can be used across the face. The brand emphasizes thoughtful ingredient selection, minimalist formulations and sustainable production practices, extending its considered approach from sourcing through finished product. By focusing on multifunctional formats and a curated collection rather than excess, Manasi 7 offers a distinctive approach to conscious color cosmetics centered on fewer, more versatile beauty essentials.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.