Eye Serum

Description

Eye Serum was created to support minimizing the appearance of dark circles and puffiness that impact the delicate eye area marking a new generation of eye contour treatments. A 100% active formula created with an advanced delivery system to precisely release the krypto-encapsulated ingredients including botanically extracted caffeine from green coffee beans, B-escin extracted from horse chestnut and fucans from brown algae kelp.

In this ultra-lightweight gel Eye Serum, Ayuna uses the power of Kryptosomes, an in-house multilamellar vesicular system for ingredient delivery, composed of several layers that envelope and capture the hydrophilic ingredients to provide deeper penetration. These are like spheres within spheres to help support deeper penetration for greater stability, potency, bioavailability and sustained release. 

Phospholipids are used that benefit from pure organic alcohol (a solvent capable of disrupting barrier function of the stratum corneum) by incorporating this compound into the formulation to maximize potential penetration without causing skin to suffer from dryness. This helps to support the penetration of the active ingredients within Eye Serum. You will sense the organic alcohol when applying and may detect the marina scent of the powerful sea minerals, harvested off the coast of Brittany, France. 

HOW TO USE IT

Apply eye serum daily to clean skin and gently massage the eye contour until completely absorbed. 

INGREDIENTS

Sea Algae, Green Coffee Bean, Horse Chestnut, Lemon Water

Citrus Limon (Lemon) Fruit Water*, Propanediol, Alcohol*, Lecithin, Escin, Caffeine, Ascophyllum Nodosum Powder, Hellianthus Annuus (Sunflower) Seed Oil, Sclerotium Gum, Silica, Xanthan Gum, Pullulan, Tocopherol, Fragrance (Parfum)**, Linalool

*Organic

**Natural Essential Oil-Based Fragrance (Gurjum Balsam, Holy Wood, Myrrh, Chamomile, Rosemary, Buchu)

ABOUT THIS BRAND

Ayuna was founded by Isabel Ramos and Begoña Sanjuan, two seasoned beauty professionals with a vision for innovation. Begoña is a master esthetician, passionate beauty industry professional and expert in product development, Spa and Wellness therapies and aesthetic treatments. Dr. Isabel Ramos has a PhD in chemistry and is an expert in Green Technology and the development of natural cosmetics with a unique understanding the science of the skin, biochemical and biophysical mechanisms and the art of product textures.

Through Ayuna's essential skincare products, Begoña and Isabel introduce a whole new dimension to how to treat the skin based on topical fasting and well-aging. Topical fasting has the same basis as general fasting; eliminate overstimulation, limit intake and provide a balanced diet to allow for self-repair and self-regeneration mechanisms to be immediately activated. Well-aging applies the principles of epigenetics and the brain-skin connection to refocus our view of skin aging. Research shows that our thoughts, lifestyle and environment can alter our DNA. Ayuna skincare embraces this research, with a slow and intentional approach to aging that gives us the space to connect with beauty in a positive way and adapt the teachings of mindfulness to the realm of beauty. Begoña and Isabel’s experience in skincare, combined with their extensive understanding of the sophisticated beauty client, active ingredients and application methodology led them to a natural evolution in the field of skincare. From this alliance of knowledge and experience Ayuna, Less Is Beauty was born – an evolutionary scientific-botanical approach to cosmetics that favors simple beauty and a commitment to pure, effective and clean cosmetics.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.