Vedi Beauty

Vedi Beauty’s six curated lipsticks are designed to kiss golden skin with radiance, day or night. Each highly pigmented and weightless shade, from berries to nudes, flatters diverse golden tones, leaving lips protected and nourished. Founder Nikita Magan recognized a significant gap in the beauty industry for products that cater to darker complexions. Frustrated by the lack of inclusivity in beauty products that look flattering on both light and deeper-toned skin, Nikita created Vedi Beauty. She designed products that are universally flattering, regardless of skin or lip color. The name Vedi, which means 'knowledge' in Sanskrit, reflects Nikita's Indian heritage and her commitment to educating clients about Vedi Beauty's story and dedication to inclusivity and quality.