Botanical Mascara

Description

withSimplicity Botanical Mascara provides long-lasting, flake-free, and clump-free definition for naturally lifted and separated lashes. The smooth, buildable formula enhances volume and length, creating a soft, fanned-out look without weighing lashes down.

Infused with botanical ingredients, this mascara helps condition and nourish lashes with every application. The precision brush ensures even coverage from root to tip, making it an effortless addition to any beauty routine.

HOW TO USE IT

Use the mascara wand to apply botanical mascara from the root of the lashes, wiggling side to side for even coverage. Sweep upward to lengthen and separate lashes. Use the tip of the wand to coat inner lashes and extend outer lashes for added definition. Repeat on the lower lashes for a balanced look.

TIP: Apply a second coat while the first is still slightly damp for extra length and volume without clumping.

INGREDIENTS

Superpower Ingredients

Rosemary Flower Extract, Sunflower Seed Oil, Thyme Extract, Vitamin E

Full Ingredient List

Aqua (Water), Zea Mays (Corn) Starch, Chamomilla Recutita (Matricaria) Flower Extract*, Coffea Arabica (Coffee) Seed Oil, Lecithin*, Mica, Copernicia Cerifera (Carnauba) Wax*, Oryza Sativa (Rice) Powder*, Helianthus Annuus (Sunflower) Seed Oil*, Tocopherol (Vitamin E), Vitis Vinifera (Grape) Seed Oil*, Vanilla Planifolia Fruit Extract*, Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract*, Cinnamomum Zeylanicum (Cinnamon) Bark Extract*, Rosmarinus Officinalis (Rosemary) Flower Extract*, Hydrastis Canadensis (Goldenseal) Root Extract, Citrus Limon (Lemon) Peel Extract*.

May Contain: [+/-] Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77491, CI 77492)

*Organic

ABOUT THIS BRAND

withSimplicity is a beauty brand based in Harrisonburg, Virginia, dedicated to making high-quality, healthy beauty skincare and makeup accessible to all. Founded by Irina Dovganetskiy, a mother and Master Esthetician, withSimplicity was born from her passion for natural, plant-based ingredients and a desire to simplify beauty routines without compromising on quality. Every product is crafted with carefully sourced, minimal ingredients that align with a mindful lifestyle, offering a thoughtful alternative to conventional beauty.

Committed to giving back, withSimplicity supports local and global communities through initiatives like partnering with New Creation to combat human trafficking. Rooted in sustainability and social impact, withSimplicity proves that self-care and community care can go hand in hand.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.