Liquid Concealer

Description

withSimplicity Liquid Concealer is a creamy, targeted formula designed to help visibly even tone with precise, buildable coverage. Offering medium to full coverage with a soft matte finish, it blends smoothly without heaviness or buildup. Ideal for spot application, it layers effortlessly while maintaining a natural, seamless result.

Infused with vanilla, jojoba, and olive fruit oil, the formula helps maintain hydration while supporting a smooth, refined application. These ingredients contribute to an even-looking texture without a cakey effect. Skin appears balanced and polished with a clean, matte finish.

HOW TO USE IT

Use the doe-foot wand to apply small amounts to targeted areas where additional coverage is desired. Gently blend using clean fingers, a makeup sponge, or a small brush until evenly distributed. For a more diffused effect, apply lightly across the complexion and build as needed. Allow the formula to set for a smooth, matte finish.

For external use only. Avoid direct contact with eyes.

INGREDIENTS

Superpower Ingredients

Jojoba Seed Oil, Olive Fruit Oil, Vanilla Fruit Extract, Vitamin E

Full Ingredient List

Ricinus Communis (Castor) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Theobroma Cacao (Cocoa) Seed Butter*, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Bran Wax, Silica, Simmondsia Chinensis (Jojoba) Seed Oil*, Polyhydroxystearic Acid, Hydrogenated Coconut Oil, Hydroxystearic Acid, Tocopherol (Vitamin E)*, Helianthus Annuus (Sunflower) Seed Oil*, Vanillin, Olea Europaea (Olive) Oil*, Vanilla Planifolia Fruit Extract*, Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Leaf Extract*, Cinnamomum Cassia Leaf Extract*, Rosmarinus Officinalis (Rosemary) Flower Extract*, Lavandula Angustifolia (Lavender) Extract*, Hydrastis Canadensis (Goldenseal) Root Extract*, May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)

*Organic

ABOUT THIS BRAND

withSimplicity is a beauty brand based in Harrisonburg, Virginia, dedicated to making high-quality, healthy beauty skincare and makeup accessible to all. Founded by Irina Dovganetskiy, a mother and Master Esthetician, withSimplicity was born from her passion for natural, plant-based ingredients and a desire to simplify beauty routines without compromising on quality. Every product is crafted with carefully sourced, minimal ingredients that align with a mindful lifestyle, offering a thoughtful alternative to conventional beauty.

Committed to giving back, withSimplicity supports local and global communities through initiatives like partnering with New Creation to combat human trafficking. . Rooted in sustainability and social impact, withSimplicity proves that self-care and community care can go hand in hand.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.