Natural Hydroxyapatite Toothpaste

Description

It’s different because it works: RiseWell toothpaste is made with naturally-derived hydroxyapatite, a mineral that makes up 90% of our tooth enamel and has been proven to strengthen and protect your teeth without fluoride. Safe enough to eat!

Please note: all oral care products are final sale and excluded from our return policy.

HOW TO USE IT

Apply toothpaste to the toothbrush and brush thoroughly morning, night, and after meals.

INGREDIENTS

Superpower Ingredients

Cinnamon Extract, Eucalyptus Oil, Hydroxyapatite, Tea Tree Oil, Xylitol

Full Ingredient List

Silica, Sorbitol, Glycerin, Xylitol, Hydroxyapatite, Calcium Carbonate, Propanediol, Potassium Cocoate, Stevia Rebaudiana Extract, Mentha Arvensis (Wild Mint) Oil, Mentha Piperita (Peppermint) Oil, Echinacea Purpurea Extract, Cinnamomum Cassia (Cinnamon) Bark Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Melaleuca Alternifolia (Tea Tree) Oil, Cellulose Gum, Sodium Gluconate, Menthol, Thymus Vulgaris (Thyme) Extract, Erythritol, Xanthan Gum, Eucalyptus Globulus Extract, Illicium Verum (Anise) Extract.

ABOUT THIS BRAND

RiseWell scours the Earth for the best ingredients, no matter the cost, to create oral care products that are both incredibly effective and 100% clean. Unlike many natural toothpastes, RiseWell didn’t just remove the toxic ingredients found in traditional toothpastes; they swapped in 100% safe and natural alternatives that clean and protect just as effectively.

Please note, all RiseWell products are excluded from promotions including the Beauty Heroes member discount.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.