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Aether Beauty was founded by Tiila Abbitt, a passionate, highly creative product development with a BFA in sculpture and an MFA in fashion design. Tiila’s obsession with sustainability, fashion and beauty learned how to formulate color cosmetics with a very large chemical ban list and how to substitute harmful ingredients with cleaner alternatives. She noticed natural makeup formulations available couldn’t compete with the efficacy of conventional beauty and that the space lacked choice of color and trend, as well as truly sustainable packaging, which led her to launch Aether, a zero-waste, vegan, cruelty-free and ethical highly pigmented line of color cosmetics.