Innersense was founded on the belief that we are all reflections of our inner world. After their first born daughter was diagnosed with a rare genetic disorder, beauty industry veterans Greg and Joanne Starkman sought counsel to help navigate the unchartered territory of raising a child with a disability. Their most reassuring advice was simply, “trust your inner sense.” Today, through the vehicle of organic beauty, they inspire customers all over the world to trust their inner wisdom, the greatest source of enduring happiness and peace. Innersense was formulated for daily ritual. Each organic hair product delivers beauty without compromise; salon-quality results without any of the harsh or toxic ingredients commonly found in traditional salon products.

With a commitment to complete ingredient transparency, Innersense is formulated with the highest regard for customers, environment and planet. Using organic, wild-harvested and biodynamic plant ingredients, the organic hair care collection is free of sulfates, ethoxylates, petrochemicals, formaldehyde compounds, PEGs and phthalates and made without artificial color and fragrance, GMOs, gluten and parabens. Innersense is also a 1% For the Planet Company, a certified green company and a compact signer of the Safe Cosmetics and Truth in Labeling Acts.