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After rising in the ranks as a natural product formulator, Laurel occupies an industry category all her own. Plant Shaman might more aptly describe her almost mystical intuition and reverence for the healing power of the natural world. A former sommelier, she relies on her highly trained senses and deep knowledge of growing practices to craft therapeutic-grade, high-performance skin care.
As a leader of the slow beauty movement, Laurel’s namesake brand, Laurel Whole Plant Organics, is the creative expression of her strongest conviction: that beauty should be a loving, ritualistic practice with the finest raw, organic, farm-sourced and handcrafted materials. She harvests her ingredients from organic farms within a 100 mile radius from her Northern California studio, ensuring that her oils and infusions, each vibrant in color and bursting with plant energy, meet her exacting standards.