Vegan Good Lash + Mascara

Description

New sky high lift + curl brush technology! 3-in-1 vegan mascara that adds color while making lashes look long and voluminous. Powerful botanical extracts and plant protein give a healthy, conditioned look to lashes. When used daily, lashes will look thicker, fuller, and stronger. Available in three colors! 

HOW TO USE IT

Apply the natural vegan mascara from roots to ends of lashes, wiggling the brush while sweeping upward. Reapply as desired.

INGREDIENTS

Full Ingredient List

Aqua, Iron Oxide (Ci 77499), Euphorbia Cerifera (Candelilla) Wax*, Copernicia Cerifera (Carnauba Wax)*, Oryza Sativa (Rice) Bran Wax*, Vegetable Collagen, Myrica Pubescens Fruit Wax*, Stearic Acid (Cocoa Source), Equisetum Arvense (Horsetail Plant) Extract*, Olea Europaea (Olive) Oil*, Sorbitan Sesquioleate, Propanediol/Pentylene Glycol/Phenethyl Alcohol (Non-Gmo Sugar Source), Hydrolyzed (Lupine) Plant Protein

*Organic

ABOUT THIS BRAND

When a lifelong athlete encounters the same skin hurdle time and time again, she handles it the only way she knows how: head-on. Anna Buss battled rosacea, hyperpigmentation, and sensitive skin her whole life. Her love and understanding of the human body gave her a unique perspective on solving her skin woes: instead of forcing the skin into submission, learn to speak its language and transform its behavior from the inside out. After years of R&D to understand how the skin works, Anna left her corporate job and founded Fitglow Beauty, a passion project-turned-high performance skincare and color cosmetics line, backed by volumes of evidence-based research.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.